Creative Strategist - 20hrs/week - freelance & 100% remote

Skull Bliss a 100% online-based home décor boutique, bringing the traditional craft of Balinese skull carving to the world while giving back to local communities. We are a fun, talented, and driven team that works fully remote while maintaining a collaborative, team-oriented spirit.About the Role — Creative StrategistIn this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts.While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics.TasksDevelop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro ArtsAnalyze campaign performance, market trends, and competitor activity to generate data-driven creative insightsWrite clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographersDevelop storylines, hooks, and visual directions for new ads (both video and image formats)Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvementsContinuously optimize existing creatives based on performance dataResearch social media and advertising trends to refine and evolve our brands’ creative directionRequirementsExperience in Creative Strategy, ideally in a performance-driven environmentStrong analytical mindset with the ability to connect data to creative decisionsProven experience in writing creative briefs and collaborating with performance and design teamsA conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and InstagramVery good English skills, both written and spokenOrganized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficientlyBenefitsWe are a proud Remote Working Employer! Let us know your favourite out-of-office workplace and lead a “work from everywhere” lifestyleKeep your balance with flexible working hours keeping the peak periods in mind where we’d need your flexibility in working hours. We create family-friendly surroundings by offering part-time and flexible working hours, respecting commercial peak times (festive seasons/sale periods)The freedom to actively participate in shaping operational marketing and the opportunity to develop professionallyA culture of trust, empowerment and constructive feedback in a positive and inspiring work atmosphereDynamic team with flat hierarchies, short decision paths and an open and positive feedback culturePersonal discounts