Creative Strategist

Creative Strategist – Paid Social – London – D2C – c. £60K We’re looking for a Paid Social Media Strategist to lead and optimise campaigns across Meta and TikTok, combining analytical insight with creative flair. This role sits at the intersection of data and content, ensuring paid social campaigns scale efficiently while driving meaningful engagement.Key ResponsibilitiesOwn strategy and day-to-day management of Meta & TikTok campaigns.Analyse campaign performance and implement structured testing frameworks.Scale budgets sustainably while maintaining ROAS and CPA targets.Translate performance insights into creative direction for content and influencer teams.Mentor junior paid social specialists and collaborate with cross-functional teams.Stay ahead of platform trends and emerging opportunities.About You3–5 years’ experience in paid social (Meta & TikTok essential).Strong analytical skills with a deep understanding of creative performance drivers.Proven success scaling paid social campaigns while maintaining performance.Proficient in Ads Manager, TikTok Ads Manager, GA4, and reporting tools.Collaborative, hands-on, and excited by fast-paced, test-and-learn environments.Nice-to-HaveExperience integrating influencer/UGC content into paid campaigns.Familiarity with D2C growth strategies and e-commerce.Knowledge of attribution tools and FMCG/beauty/fashion sectors.What’s on OfferCompetitive salary + performance bonus.Hybrid/remote flexibility.Ownership of paid social strategy with creative influence.Training and development budget.Work with a passionate, fast-growing team.To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com