CRM Analyst

DescriptionTango is a successful, market leader, a live-streaming Platform with 450+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!The Tango team is a vigorous cocktail of hard workers, creative brains, energisers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and, of course, our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).Do you want to join the party?ResponsibilitiesDevelop and implement analytical solutions to support personalised data-driven communication, leveraging SQL, data visualisations and advanced tooling.Identify trends and opportunities through advanced data analysis, modelling, and visualisation. Translate those findings into actionable insights.Bridge cross-functional teams (CRM, product, Engineering, Monetisation) to understand the user needs, segmentation opportunities, and business goals.Monitor and report on key performance indicators (KPIs) to track the pain points and opportunities for the business to improve user engagement and optimize communication effectiveness.Requirements 3-5 years of experience as a business or product analyst, ideally from B2C mobile app companies, with expertise in user engagement, CRM, and communication tools Familiarity with user communication platforms such as Emails, SMS, Push notifications, or similar tools (e.g., Optimove, Braze, Iterable).Deep understanding of user lifecycle , personalized messaging, segmentation, and user retention strategies.Extensive experience working with SQL – a must (BigQuery - advantage).Experience with data visualization tools for large data sets using BI systems (Looker, Tableau, etc.) - a must.B.A. / B.Sc. in Industrial Engineering, Math, Statistics, Computer Science or an equivalent background.Excellent communication skills, with the ability to deliver complex data insights to non-technical audiences.Self-starter, fast learner, fast worker, results-oriented with a can-do attitude.Proficiency in English.Experience with Optimove – Big advantage