crm and loyalty analyst

at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥were looking for a crm loyalty + data analyst to join us on our journey 🌱 ready to dive in and stir things up?what we need |someone to harness the power of the CRM and loyalty customer data in order to super charge the contribution of soul club as one of the critical growth levers and value creators for the years ahead.you will combine core analytics skills with platform specific knowledge. the data analytics and recommendations you make will fuel the strategy and execution plans of the CRM and loyalty team in order to drive guests to make one more (additional) visit and deliver at least 3% LFL growth year on year. you will play a key role in shifting our culture from sales data led to customer data led.what you’ll do |make key findings and recommendations to internal stakeholders, monitoring and evaluating the performance of soul club including metrics such as customer retention, engagement and lifetime valuelead customer profiling and segmentation (defined to drive best in class ROI / profit) for the marketing team to develop clear communication strategies fromenable through data analytics hyper-personalisation of what we say, where, when, for max ROI / benefitlead data driven recommendation for test and learn activities to optimise soul club engagement, lifetime value and incrementality.Evaluate effectiveness of trials and recommend in order priority (based on customer and commercial win) which ones should be scaled in which orderensuring our tech foundation and new / innovative tools / techniques are brought to the table to drive the efficiency and effectiveness of Soul club for example deploying machine learning / AI to drive lifetime value and incrementality of our effortsresponsible for integrating bloomreach into hgem and leveraging the integration for maximum benefitprovide customer insight to the marketing and CRM + loyalty team that leads to campaign optimisation with regular learning and insight / data led feedback for us to be better everydaywhat you’ll need |3 years+ experience of Bloomreach and proven track record of leveraging data to drive visit frequency and commercial outcomescore data and analytics skills including SQL, data manipulation + analysis, data visualisation, statistics and experimentationBloomreach engagement platform mastery skilled in segmentation + personalisation, data integration and APIs, event tracking + data qualityPrivacy and compliance awareness GDPR, CCPA and consent management inside bloomreachstrong ability to communicate complex findings to non technical stakeholdersstrong collaborator working in partnership with marketing director and CRM and loyalty teamwho you’ll be working with |Commercial strategy & insight directorCMCOMarketing director & head of CRM / Loyalty & teamFinance teamwhat’s in it for you |competitive salary + 20% bonus potentialhybrid workingcome as you are culture, with modern offices, fresh fruit and soft drinks£200 monthly wagamama food allowance — enjoy all your favourite dishes on us!private healthcare3% pension contribution25 days holiday plus bank holidays+ further discounts across retail, hospitality & leisure — perks that make life sweeterSupporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parentsnothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs