CRM Campaign Operations Specialist

Job Title Digital Marketing CoordinatorManagement LevelProfessionalJob DescriptionAre you interested in helping to grow the LEGO Group Membership base, by bringing play into our customers everyday lives and join a values driven company in an exciting global role?Join us for an exciting career as “CRM Campaign Operations Specialist” as part of the Membership & Personalisation team within LEGO Market & Channels Central Marketing.Please note the work location is in London, UK and no relocation assistance is offered for this role.Core ResponsibilitiesAs the CRM Campaign Operations Specialist at The LEGO Group, you will manage and support CRM campaigns to drive engagement and sales across LEGO-branded channels, including trigger-led programs.You will ensure campaigns are driven to the highest standards, aligning with CRM goals and objectives while meeting both briefs and member needs. You bring strong organisational skills, a data-driven mentality, and a passion for delivering outstanding customer experiences.Execute and deploy campaigns in Salesforce Marketing Cloud (or any other CRM tooling), including data selections, content, segmentation, personalisation, automation and QA.Ensure your campaigns deliver objectives including drive visitation, engagement and overall commercial impact. Work within best practices for CRM campaign operations, including data selections, content selection, testing, and execution. Oversee the creation and distribution of campaign content, ensuring consistency and relevance. Use data analysis to identify trends and opportunities to enhance campaign effectiveness and improve customer satisfaction. Ensure the highest standards with accurate and disciplined quality assurance. Identify and implement process improvements to enhance the efficiency and effectiveness of CRM operations Play your part in our team succeedingBring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!The role will sit within the CRM Hub and you will report directly to the Senior Manager - CRM Campaign Operations.Do you have what it takes?Experience within CRM campaign operations or related field. Demonstrated success in managing and delivering effective CRM campaigns. Good understanding of CRM platforms and campaign management tools (Salesforce preferred). Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously. Effective communication and interpersonal skills. Diligent with strong organisational abilities. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expectFamily Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.