CRM Manager

SBT Solutions is the ultimate digital marketing agency for targeting niche markets and products. Since 2018, we've been crafting unique business strategies to make brands shine and grow. Our team of over 250 awesome professionals operates in more than 8 countries. What unites us is our shared passion for progress, fueled by our out-of-the-box thinking and innovative approach. Join us, and be part of a fun, dynamic team that's making a real impact.  Role overview:   The CRM Manager is a marketing-oriented professional who oversees a team of skilled professionals to optimize Customer Relationship Management (CRM) processes. This role is responsible for developing systems and strategies that strengthen the organization’s relationships with its customers.       You will be responsible for: Leading, mentoring, and inspiring a team of CRM professionals while fostering a collaborative, high-performing work environment. Setting clear goals, providing regular feedback, and supporting team members in their professional development. Creating strategies to closely monitor value-based KPIs and continuously taking actions to improve and sustain brand performance. Developing strategies for monitoring and analyzing campaign and offer results, and proposing and implementing adjustments to enhance performance. Initiating audit processes for CRM systems and operational resources, including designing methods to automate workflow processes. Making data-driven decisions based on customer insights, including preparing strategies for segmentation and personalization across communication channels to maximize effectiveness. Building and maintaining strong relationships with internal stakeholders and external partners to support customer-centric initiatives. Supporting or leading projects related to CRM management. Identifying opportunities to enhance the customer experience by developing new features, improving existing processes, or creating entirely new ones.      You will need to have :     • University degree in Marketing, Economics, or related   • Proven experience (3+ years) in customer lifecycle management, CRM, or related roles.   • Demonstrated leadership experience, with the ability to inspire and motivate a team.   • Analytical and strategic thinker, able to work with, analyze, and draw conclusions from data.   • Excellent communication and interpersonal skills to collaborate effectively across teams   • Initiative and self-driven, open to learning and developing professionally.   • Results-oriented mindset with a track record of driving measurable improvements in customer engagement and retention   • Proficiency in CRM software, data analysis tools, and customer segmentation techniques   • Proficiency in MS Office tools   • English proficiency (Written & Verbal)    Why SBT should be your choice:   • Steady and motivating salary with regular performance-based bonuses  • 200 BGN Food vouchers  • Transportation allowance  • A-class workplace at a convenient location in Sofia  • Smooth onboarding process  • Comprehensive “Luxury” package health insurance, including dental care and optical glasses  • Life insurance provided by the company  • Opportunities for career growth  • Regular training sessions and access to hundreds of paid courses on the Udemy, Coursera  platform  • Sponsored training and conferences  • Friendly and diverse international environment  • Wellbeing program  • 25 days of paid annual leave  • Subsidized Multisport and CoolFit cards ;  • Regular team-building events  • Psychotherapeutic consultations - online and in person  • Coffee, food, and drinks provided in the office  • Volunteering opportunities and charity events   If you are interested in this opportunity, please send your CV (in English).  Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.