CRM Marketing Manager

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.We are seeking an experienced and results-driven CRM Marketing Manager to join our growing marketing team. In this role, you’ll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products. You'll work hands-on with tools like Braze and Amplitude to implement, optimize, and analyze multi-channel campaigns that drive acquisition, engagement, and retention.This is a strategic and executional role, requiring strong collaboration with product marketing, customer analytics, and engineering teams.ResponsibilitiesLead the strategy and execution of multi-product, segment-based customer lifecycle marketing plansBuild and automate lifecycle campaigns using Braze to deliver scalable, personalized experiencesPartner with analytics, engineering, and BI teams to ensure data quality and campaign accuracyExecute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotionsMonitor and report on KPIs; proactively adjust tactics to meet performance targetsUse Amplitude, Braze, and AI tools for A/B and multivariate testing, segmentation, and message optimizationManage campaign calendars, promotional timelines, and content workflows to ensure flawless executionReview, edit, and proofread marketing content with a critical eye for quality and clarityRequirements:Bachelor’s degree5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analyticsStrong understanding of customer engagement across email, SMS, push, mobile app, and WhatsAppAnalytical mindset—you thrive on turning data into insights and measurable outcomesExcellent project management skills with the ability to juggle multiple products and timelinesA proactive, self-starting attitude and the ability to work independently or cross-functionallyDetail-oriented, organized, and passionate about driving resultsPLEASE SUBMIT CV IN ENGLISH. Only accepting candidate from LATAM.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.