CRM Officer

Job Title: CRM Officer, KoreaDepartment: Marketing & PRReporting to: Marketing & PR Director, KoreaRole Purpose:Responsible for growing the customer base by reaching out to new customers and deepening existing customer relationships while providing personalized services to valuable customersNATURE AND SCOPE OF POSITIONAssist in DM & CRM campaign planning, management, execution, analysis & reporting, working with CRM service providers and internal teams, to enhance customer growth, retention and loyaltyManage CRM analytics development and enhancement: operational and analytical reports & management dashboardMonitor daily & operational management of CRM services provider and other 3rd party vendors for efficient, effective and timely execution of campaigns and promotion programsDevelop VIP Program and Loyalty Management: Management of VIP program and development and continued enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reportingActively involvement in data strategy implementation: data management development, database and data collection enhancement, customer profiling, segmentation, analytics integration for consumer insightsLoyalty program management (on/offline); collaterals planning and execution roll-out processAny ad hoc projects as assigned by the DirectorQualification/EducationDegree holder in marketing or a relevant disciplineExperience Required5 to 7 years of experience with a loyalty program and customer relationship management for Officer position, 1-2 years of experience for Assistant positionSolid hands-on experience VIP program management and customer loyalty development & implementation with accountable resultsStrong CRM and data management skillsParticular skills/knowledge requiredStrong in data analysis, a keen eye for details; a customer focus, and creativity in program & content developmentExcellent command of written and spoken EnglishHigh degree of proficiency in PC applications, especially Excel and PowerPointStrong interpersonal, presentation and analytical skillsGreat attention to detail and excellent multi-tasking skillsStrong teamwork abilitiesCharacteristics requiredDemonstrable ability to use initiative and be proactiveHave a sense of urgency and ability to deal swiftly with changing needsTeam player with the ability to work on own initiative when requiredResponse positively to feedback and directionHighly organized with an ability to multi taskPleasant and accommodating dispositionInnovative and proactive, with a “can do” attitudeEnthusiastic with a good sense of humourWell presented with the ability to communicate confidently