CRM Planner-Customer Marketing Section, Rakuten Ichiba Marketing Department (C&M)

Job DescriptionDepartment OverviewSince its establishment in 1997, Rakuten Ichiba has been a leading force in the e-commerce industry as one of the largest online marketplaces in Japan, driven by its mission to "empower people and society through innovation."The Rakuten Ichiba Marketing Department utilizes various shopping campaigns and digital advertising strategies to conduct marketing activities that enable more consumers to enjoy convenient and fun shopping experiences at great value.The Customer Marketing Division consists of four groups and is responsible for all aspects of expanding and growing the customer base, from strategies for acquiring new customers to loyalty and ecosystem strategies.PositionWhy We HireOur Customer Nurturing Group (CN), within the Customer Development Group, is responsible for the end-to-end execution of loyalty and ecosystem strategies, from planning to implementation.CN is dedicated to strengthening customer relationships and fostering loyalty by improving services and expanding features to make Rakuten Ichiba more convenient and user-friendly. As a relatively new organization, we are actively seeking individuals with a startup mindset to join us in pioneering the CRM domain of Rakuten Ichiba.Position DetailsMain Areas of Activity Support for expanding the shopping area (cross-genre experience) Creating mechanisms to promote repeat purchases (habit formation, subscription) Personalized communication tailored to the nurturing stage, lifestyle, and purchasing needs in a timely manner Developing emotional connections that don't rely solely on points Evolving purchasing support, such as gifts, purchase history, and bookmarksWorkflow Initial Stage: Analyzing vast amounts of purchase data, customer data, and various information gathered from relevant parties to derive marketing challenges and strategic hypotheses Planning Stage: Refining new ideas that no one has ever done before, and major improvements to core initiatives, through repeated discussions with stakeholders and decision-makers Implementation Stage: Obtaining planning approval and budget approval, securing organization and development resources, and moving the project forward according to the scheduleRegardless of the size of the project, we expect you to refine your skills through this series of steps for any project you are assigned.Work Environment The following types of individuals with the following experience/backgrounds are thriving in our group (examples) Media Planner at a major information service website Marketer at a major consumer goods manufacturer IT Consultant at a major consulting firmAnd othersMandatory Qualifications Minimum of 3 years of professional experience Customer marketing experience at a business company, advertising agency, consulting firm, or similar organizationDesired Qualifications Data analysis and statistical skills Experience in planning-related tasks/work Experience in KPI and budget management Project management experience Organizational management experienceOthers InformationAdditional information on LocationRakuten Crimson House1-14-1 Tamagawa, Setagaya-ku, TokyoAdditional Information On English QualificationTOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)Proof of eligibility is required by the timing of the offer letter.If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.#business #marketing #PR #commerce #RakutenIchiba