Crop Marketing Specialist

WELCOME TO BASFAt BASF Central Asia, we are passionate about creating high-quality products and services for our customers. Today, with connecting diversity and digitalization, we enter the next stage of service delivery. Be a part of this exciting journey!Location: Tashkent, UzbekistanContract Type: Full-time, permanent positionCompany: BASF Chem ProductsWork Schedule: 5 days a week, 40 hours per weekStart Date: As soon as possibleGENERAL RESPONSIBLITIES: EHS and Information protection: Live and promote "we never compromise on safety". Follow all environment, health and safety related precautions. Business related information and documents should be protected against misuse or loss by appropriate Information protection measures. Compliance and Code of Conduct: Actively represent BASF Group interests and act as a role model with regards to Compliance and Code of conduct, ensure adherence to legal regulations and the company’s internal guidelines as well CORE values and principles. Strategic ResponsibilitiesActively represents the interests of BASF. Leads by example and serves as a strong advocate for BASF’s corporate values and principles, reinforcing the company’s image. Contributes to maintaining BASF’s long-term competitiveness. Complies with BASF Group’s Compliance Program. Adheres to occupational health and safety regulations, industrial hygiene standards, and fire safety requirements as mandated by both the Republic of Uzbekistan and BASF. Observes all legal requirements governing BASF’s operations, as well as the company’s internal policies and procedures. Maintain business ethics and communicate respectfully and positively with colleagues and clients. Operational ResponsibilitiesAnalyze market segments for target crops and monitor competitor activities. Track the development trends of target crops in Central Asia and the Caucasus (Georgia, Armenia), and develop medium- and long-term crop strategies. Participate in defining competitive scenarios for product launches in target countries, including risk and trend assessment (supporting business project approvals in relevant countries). Develop advertising campaigns in collaboration with sales managers for the relevant geography and the communications manager (Almaty). Identify target audiences and develop communication approaches and formats (Kazakhstan, Uzbekistan) in cooperation with the marketing group leader, coordinating promotional activities with territorial sales managers (including CRM system usage). Monitor sales, product availability, and financial results at the product level, identify deviations, and take corrective actions. Actively participate in developing BASF’s portfolio for relevant crops/countries. Develop concepts and implement actions for product launches, considering global marketing campaigns. Responsible for product/brand promotional materials and planning marketing activities: coordinating the full cycle from idea to implementation (with support from the communications specialist). Develop product portfolios and ensure effective marketing and technical positioning. Ensure sustainable medium- and long-term portfolio development by identifying portfolio development projects. Provide technical support in Kazakhstan and Uzbekistan. Foster cooperation between the technical and sales departments in joint annual projects (Uzbekistan, Kazakhstan). What You OfferEducation:University degree (agriculture or related fields). Fluent in Russian and English (upper intermediate/advanced level). Professional Experience / Technical Skills:At least 3 years of experience in similar positions. Relevant experience with marketing tools (market segmentation, concept development, product/solution promotion). Knowledge and application of strategic marketing. Strong communication and presentation skills. Knowledge of agribusiness and production of vegetables, fruits, seed crops, and potatoes. Personal Skills:Strategic thinking. Results-oriented. Teamwork skills. Goal-setting abilities. Effective communication. Flexibility in managing crop marketing and technical support tasks during the agricultural season, in coordination with department heads. What We OfferCompetitive compensation package, including salary and annual bonus system. Benefits such as medical insurance, life insurance, and corporate training. Onboarding program to help you quickly integrate and become part of the BASF team from day one. Flexible work schedule to help you balance work and personal life. Corporate mobile phone. Corporate car. Does this sound like you? Apply now! About UsAt BASF, the chemistry is right. Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.Diversity is our greatest strength!Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.