Customer Acquisition Director

DescriptionAt Lufa Farms, we’re on a mission to create a better food system and a huge part of this is achieved by growing food where people live, and growing it responsibly. We also partner with hundreds of local farmers and foodmakers to offer a full lineup of fresh, local, responsible groceries through our online Marketplace, an e-commerce site we developed in-house. To help us scale our impact and bring Lufa Farms to even more households, we’re looking for a data-driven growth marketer.The Customer Acquisition Director is responsible for driving measurable subscriber and revenue growth through data-informed strategy, rapid experimentation, and continuous optimization. They’ll use analytics to uncover insights, improve performance, and scale customer acquisition efficiently across all channels. This is a hands-on role for someone who thrives on testing, learning, and turning numbers into growth. They’ll work closely with our product and marketing teams, as well as with our telesales and customer service teams.ResponsibilitiesBuild, execute, and optimize multi-channel acquisition campaigns that drive customer sign-ups and conversions - both digitally and with our in person kiosks;Analyze campaign data daily to identify performance trends, diagnose bottlenecks, and inform next steps;Track and optimize core metrics;Design and execute A/B tests across creative, landing pages, and channels to continuously improve acquisition efficiency;Manage and scale paid media (Meta, Google, Instagram, etc.), referral programs, SEO, partnerships, and local activations;Motivate, mentor, and lead a high performing team in various sales channels (digital, events, B2C, telesales);Develop acquisition forecasts, set performance targets, and communicate results clearly to leadership;Work closely with design, analytics, and operations teams to align acquisition efforts with brand and business goals.Requirements7 to 10 years of progressive marketing experience, including at least 3 years in a leadership role;Proven track record in retail marketing, with a strong blend of physical and digital acquisition strategies;Expertise in digital performance marketing, CRM platforms, and customer lifecycle management;Demonstrated experience launching successful brand activations, pop-ups, or in-store kiosks;Deep understanding of data analytics, customer segmentation, and growth experimentation;Experience managing cross-functional teams and collaborating with sales, creative, and technical stakeholders;Strong problem-solving, decision-making, and communication skills;Familiarity with digital commerce platforms, cloud solutions, and modern web technologies.ScheduleFull-time (40 hours per week).Compensation And BenefitsYou’ll be eligible to participate in the firm’s health insurance, dental, and disability programs after completion of the probationary period (paid 50% by the employee and 50% by Lufa Farms);Access to TELUS Health Virtual Care (direct contact to health professionals by phone, video, or chat) and the Employee and Family Assistance Program (professional, short-term counselling covering a broad range of interpersonal issues);30% discount on your Lufa Farms basket.