Job Description
- Monitor and analyze onboarding funnel performance from app launch to account creation.- Support in identifying drop-off points and recommending improvements to reduce abandonment rates.- Execute A/B tests and onboarding experiments to enhance user flow and experience.- Collaborate with product, UX/UI, and tech teams to implement journey optimizations.- Assist in preparing performance dashboards, reports, and insight packs for internal review.- Document user issues and assist in prioritizing onboarding enhancements.- Track key onboarding KPIs and proactively flag performance issues or opportunities.- Benchmark onboarding best practices in digital banking and fintech.- Ensure all onboarding changes align with compliance and regulatory guidelines.
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