Customer Journey Marketer – Financial Services

Customer Journey Marketer – Financial ServicesLocation: Heerlen | Hybrid (2–3 days per week on-site)Contract type: Interim / project-based (no freelancers)Location: Heerlen (hybrid: 2–3 days per week on-site)Travel: 25–50%Experience level: Mid-level (5–6 years) or strong junior with the right drive and capabilitiesWe are seeking an experienced Customer Journey Marketer to join a leading organization in the financial services sector. This is a long-term, full-time assignment (no freelancers) focused on improving and simplifying customer interactions within a complex service landscape.About the RoleYou will play a key role in mapping, analyzing, and optimizing customer journeys across both digital and offline touchpoints. Working within a multidisciplinary agile team, you’ll collaborate with IT and business stakeholders to design and execute impactful marketing initiatives. The role requires a proactive mindset, ownership, and a data-driven approach to decision-making.Your work will involve:Translating customer insights into actionable marketing strategies and business cases.Developing and optimizing marketing automation campaigns.Collaborating cross-functionally to improve processes and customer experience.Continuously testing and refining communication and engagement strategies to achieve measurable results.What You BringA strong understanding of customer journey design and lifecycle management.Proven experience (4–6 years) in marketing, communication, or customer experience within a large, service-oriented organization (e.g., banking, insurance, or related sectors).Practical knowledge of marketing automation tools (Adobe preferred).Experience working in Agile teams and managing multiple stakeholders.A customer-centric mindset and the ability to balance creativity with analytical thinking.A background in financial services or complex customer ecosystems is a plus.Who You AreYou’re not a typical marketer—you’re strategic, analytical, and able to connect the dots between communication, technology, and customer experience. You understand how to navigate large organizations, influence diverse stakeholders, and deliver tangible improvements that make a real difference to end users.