Customer Relationship Management Specialist

Senior Retention CRM Executive - Iconic Fashion GroupLondon | Full-time | Hybrid £35,000 - £40,000Looking for a data-driven, creative CRM expert to help shape the future of customer lifecycle and retention strategy across all fashion brands.If you love blending insight, personalisation, automation and commercial thinking — this one’s for you.What you’ll doBuild and optimise omnichannel lifecycle journeys (onboarding → loyalty → win-back).Own trigger-based campaigns across email, SMS and direct mail.Drive personalisation and smarter customer journeys using insights + Bloomreach (ideally!).Partner with creative, insights, paid media & external tech partners to enhance retention and LTV.Lead reporting, testing and continuous optimisation of all lifecycle programmes.What you’ll bringCRM experience in Retention gained in retail or fashion.Hands-on with CRM ESP platforms + automation and segmentation.Strong analytical mindset, commercially driven, customer obsessed.Confident communicator with high EQ and excellent stakeholder skills.Organised, curious, detail-focused and passionate about CRM innovation.A high-impact role across multiple loved brands, real ownership, cross-functional collaboration — and the chance to shape CRM excellence at scale.Apply now and help build industry-leading customer experiences.