Customer Segmentation Specialist

About the roleAEON Credit Service (M) Bhd' is seeking a talented and experienced candidate to lead our Customer Insight & Experience team. In this full-time position based in Bangsar South, Kuala Lumpur, you will play a pivotal role in driving customer-centric initiatives and enhancing the overall experience for our valued clientele.What you'll be doingDriving business opportunities along the customer lifecycle, build strong customer segmentation and customer lifecycle management plans. Responsible to develop the integrated retention marketing strategy and manage the retention marketing to increase customer repurchase rates, reduce customer attrition and increase customer lifetime value to secure revenue opportunities. Utilize data analytics to improve efficiency and identify new opportunity. Effective target segmentation thorough understanding of Consumer Financing market, products features and company direction. Builds functional database marketing capability, execute marketing campaigns and improve efficiencies by using best practices in data acquisition, management, marketing and analytics. Plans and carries out strategies to improve the cleanliness, breadth and depth of marketing database. Cross-Sell products offering across customer database to maximize the customer lifetime value. Setting of loyalty program vision and creating a strategic roadmap for overall loyalty strategy. Creating and executing loyalty-based marketing programs to increase member engagement and drive purchase behaviour. What we're looking for5 years of experience in a customer insight, experience or operations management role, preferably within the call centre or financial services industryDemonstrated expertise in customer experience strategy, journey mapping, and data-driven decision makingExcellent communication and stakeholder management skills, with the ability to influence and drive changeStrong problem-solving and analytical capabilities, with a keen eye for detailProven track record of leading high-performing teams and fostering a culture of continuous improvementFamiliarity with relevant regulations, compliance, and industry best practices