Deputy General Manager - Marou store chain

About the positionThe Deputy General Manager (DGM) is a key strategic leader at Marou store chain, responsible for overseeing core pillars including Kitchen Operations, F&B/Retail Operations, QA/QC, HSE, Corporate Sales, Operations Training and Seasonal Campaigns. This role ensures that all business functions operate in alignment with the company’s growth objectives, brand positioning, and customer experience strategy.The DGM balances long-term strategic planning with operational execution, leading innovation, cross-functional alignment, and organizational performance.RESPONSIBILITIESBusiness Strategy Development & ExecutionLead the development and implementation of Maison Marou Vietnam’s business strategy.Align local strategy with brand vision while adapting to market trends and operational realities.Drive execution through measurable KPIs, clear planning, and team collaboration.Cross-Functional LeadershipOversee performance and coordination across Kitchen, Retail Operations, QA/QC, HSE, Corporate Sales, and Academie.Ensure interdepartmental collaboration to deliver cohesive customer and brand experiences.Operational Excellence and InnovationElevate operational standards across all business units through innovation, process optimization, and adoption of best practices.Oversee product and service delivery to ensure consistency with Maison Marou’s premium brand standards.Foster a culture of continuous improvement across all operational areas.Brand and Customer Experience ChampionChampion the Maison Marou brand across all customer-facing and internal operations.Integrate customer insights into operational improvements and product strategy.People Leadership and DevelopmentLead, coach, and develop a high-performing team of national, regional and area managers.Build a leadership pipeline by mentoring future leaders across the organization.Promote a positive, collaborative, and performance-driven culture.Financial AccountabilityOversee operational budgets across functions to ensure financial discipline and strategic resource allocation.Analyze P&L performance and key metrics to inform operational and commercial decision-making.Drive operational efficiencies to maximize profitability without compromising quality or service.IDEAL CANDIDATE TRAITMindset & Approach Strategic and Visionary: Sees the big picture and translates vision into executable plans.Entrepreneurial: Takes initiative, drives growth, and adapts in dynamic environments.Solution-Oriented: Identifies challenges and applies practical, sustainable solutions.Operationally Grounded: Maintains discipline in processes, standards, and performance.Collaborative: Builds trust and alignment across departments and leadership levels.Technical SkillsBusiness Strategy Development: Able to design and implement market-relevant business plans aligned with brand goals.Multi-Unit Operations: Experienced in managing retail, kitchen, and cross-functional operations in a multi-site environment.Performance Measurement: Develop and analyze KPIs to drive decision-making and profitability.Financial Acumen: Strong in budgeting, P&L analysis, cost control, and financial forecasting.Cross-Functional Team Leadership and Development: Ability to lead, coach, and align multi-department teams (Operations, Kitchen, Sales, QA/QC, HSE, Academie).General & Leadership SkillsCommunication Skills: Able to communicate clearly across all levels—from front-line staff to C-level—while gaining trust and buy-in for strategic initiatives.Change Management: Skilled in leading teams through transformation while maintaining performance and engagement.Strategic Decision-Making: Balances short-term needs with long-term goals to support sustainable growth.Team Development: Committed to coaching and growing high-performing teams through structured performance reviews, actionable feedback, and development plans.Inspiring Leadership: Leads by example and inspires teams by embodying Marou’s values—fostering a culture of pride, purpose, and excellence.Experience10+ years of leadership experience in premium F&B, gourmet retail, or hospitality.Proven track record in scaling multi-functional teams and operations.Strong experience in P&L ownership, cost control, and driving profitability.Demonstrated ability to deliver consistent, high-quality customer experiences across locations.Passion for artisanal products and bean-to-bar chocolate is a strong plus.