Insight Global

Digital Analyst

Posted: 5 minutes ago

Job Description

JOB DESCRIPTIONThe candidate will play a key role in the implementation and validation of a Snowplow-based digital analytics pipeline. This includes: Supporting the launch of a new iOS app by tracking user interactions (e.g., page views, tile clicks) Mapping and analyzing the customer journey to measure app success Collaborating with stakeholders to define and report on key performance indicators (KPIs) Designing and recommending the data architecture needed to support analytics goalsREQUIRED SKILLS AND EXPERIENCEStrong expertise in data validation and troubleshooting Hands-on experience with Adobe Analytics and Google Analytics Snow Plow Exposure Solid understanding of data architecture and data design principles Proficiency with GitLab for version control and collaboration Exceptional critical thinking, logical reasoning, and attention to detail

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