Digital Content Creator - Columbia

Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond.The Digital department at Columbia is an exciting, fast paced, forward-thinking, front-line department. We are among the very first to hear brand new music and are responsible for managing strategy for artists across social, content and online platforms. It’s a busy department, but a very rewarding one, at the centre of every artist campaign – from when they are first signed, to when they are headlining their first arena! We are a close-knit group and work brilliantly as a team, helping each other to achieve our goals and being there to support each other as much as possible. We celebrate each other’s successes, and we are there to support when things aren’t going as we’d hoped!What you'll doCreate original, on-trend short form content including memes, videos, edits and fan-first visuals for socials (TikTok, Instagram, X/Twitter, YouTube Shorts)Develop fan-facing content strategies tailored to each artist’s unique voice and audienceCollaborate with the digital and marketing and analytics teams to create performance-driven assets for A/B testingAbility to creatively interpret briefs and oversee execution to a high standardRegularly analyze content performance and use data to improve future creative outputStay up-to-date on trends in music, pop culture, internet culture, and digital platforms to inform timely content ideationTranslate marketing goals into engaging visual content that drives awareness, engagement, and conversionHelp build and manage content timelines for campaigns and releasesCapture content at shoots and eventsWho you areA real fan – someone who has a deep understanding of fan behaviour and what makes people connect via social content to a broad range of artistsFluent in short form contentUp to date with cultural touchpoints and a wide knowledge of pop/internet culture generallyProficient in creative tools such as Adobe Creative Suite and CapcutFamiliarity with social media analytics and how to use data to inform content strategyThorough understanding of TikTok, Instagram, YouTube Shorts, X (including platform-specific trends and best practice)Ability to work on several projects at onceConfident in feeding back to internal and external stakeholdersWhat we give youYou join a vibrant global community with the opportunity to channel your passion every dayA modern office environment designed for you, empowering you to bring your bestInvestment in your professional growth and development enabling you to thrive in our vibrant communityThe space to accelerate progress, positively disrupt and create what happens nextWe give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiativesWe provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break