Digital & Email Retention Specialist

tentree is a lifestyle apparel company based out of Vancouver, Canada that plants ten trees for every item purchased. Our apparel is one of the most sustainable available today and we're ranked as one of the top apparel brands as recognized by B Corp and Textile Exchange. Since our start in 2012, we have planted over 105 million trees around the world, and we've set our sights on planting 1 billion by 2030. By combining social and environmental consciousness with apparel, we empower our customers to have a direct impact on saving the planet through intentional purchasing.Who are we looking for? We're seeking a Digital & Email Retention Specialist to manage our retention and digital channels—including email, SMS, push, ecommerce content, loyalty, Impact Wallet, and performance/affiliate marketing. This role is highly focused on email and SMS marketing, with the primary goal of driving revenue and reducing churn.Responsibilities include content planning and testing, building triggered flows, reporting on KPIs, managing the retention tech stack, overseeing loyalty programs, and coordinating with agencies. The ideal candidate is both analytical and creative, able to translate performance data into actionable strategies. You will work closely with eCommerce, Creative, Marketing, Merchandising, and Customer Service to deliver cohesive, high-impact campaigns.What will you be doing?Strategy Support the development of the DTC / ecom strategy and roadmap and be accountable for its execution. Build a best in class customer lifecycle and segmentation strategy to support full price sales. Retention Channels (Email/SMS/Push)Manage and optimize retention channels with a focus on revenue growth and churn reduction to achieve sales targetsOwn the email/SMS calendar, campaign briefing, execution, segmentation, and QABuild and optimize lifecycle flows, A/B tests, and journey strategiesMonitor KPIs, list health, compliance, and tech integrationsProject & Campaign ManagementLead ESP migration and consolidate communications into a unified platformBuild and implement DTC strategic roadmap and customer journeyDevelop segmentation strategies to acquire, convert, and retain high-value, full-price customersAudit retention programs to identify and improve underperforming areas (deliverability, segmentation, engagement). Manage end-to-end campaign development, including copywriting, briefing, creative execution, QA, and schedulingCollaborate cross-functionally to ensure campaign quality and brand alignmentMarketing Analysis & ReportingAnalyze retention channel performance and produce regular reportsTranslate data into insights and optimizations for email, SMS, and push strategiesList Management & GrowthMaintain list health through segmentation, frequency optimization, and preference centersDrive list growth via partnerships, contests, lead generation, and ecommerce/retail opportunitiesLoyalty, Referral & Impact WalletManage loyalty and referral programs to encourage repeat purchasesOversee the Impact Wallet and tree planting subscription, integrating mission-driven messaging into lifecycle campaignsEcommerce & Digital MarketingManage on-site content from briefing through build and QACoordinate with performance and affiliate marketing partners to deliver best-in-class digital executionRequirementsProfessional5+ years' hands-on experience in email, SMS, and push marketing (e.g., Klaviyo, Wunderkind, Attentive, Push Owl, Stamped, Back in Stock)DTC ecommerce experience (preferably Shopify)Proven track record of achieving KPIs, with strong analytics skills (Google Analytics or similar)Deep knowledge of retention, lifetime value, and frequency managementAdvanced campaign building, list management, and tech stack expertiseExperience managing loyalty programs (e.g., Yotpo)Strong project management skills (e.g., Asana)Ability to thrive in a fast-paced, data-driven environmentPersonalAnalytical and imaginative, able to turn data into actionable strategies. Organized, proactive, and detail-orientedStrategic yet hands-onCollaborative and communicativePassionate about sustainability and customer-centric marketingBenefitsExtended healthcare planGenerous paid days offAbility to work from home occasionallyOpportunities for training and developmentEmployee discountsBonus programA typical hiring range for this position is $75,000-$90,000 CAD per year plus an on-target earnings bonus, with the final salary offer based on your qualifications, job-related skills, and relevant experience. In addition, tentree's total rewards offering also includes comprehensive benefits, a certified inspiring workplace, and exclusive perks to reward your exceptional performance and contributions.tentree is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.