Digital Growth Executive

Location: Onsite (Islamabad H-12)Experience: At least 2 yearsProbation Period: 3 monthsIndustry: MarketingRead Carefully.We are looking for a Digital Marketing Manager + Paid ads expert to join our team at Fatgraphs! If you’re passionate about marketing, love working with creative ideas, and have experience in growing brands online, this role is for you.What You’ll Do:Plan, run, and manage digital marketing campaigns across platforms like social media, search engines, email, and paid ads.Develop creative strategies to grow brand awareness and increase online traffic.Track and analyze key metrics such as ROI, traffic, conversions, and engagement, and provide reports with insights for improvement.Optimize content for websites, blogs, landing pages, and social media to boost engagement and SEO rankings.Work closely with content creators, graphic designers, and developers to create engaging marketing materials that align with the brand’s voice.Research and experiment with new marketing tools and platforms to stay ahead of the competition.Create and manage email marketing campaigns, focusing on audience segmentation and lead nurturing to build strong customer relationships.Set up and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve specific goals like lead generation or product sales.Monitor competitors’ strategies and market trends to ensure Fatgraphs stays competitive.Run A/B testing on ads, emails, and landing pages to improve performance and conversion rates.Manage team members or interns in digital marketing techniques and best practices.Keep up with changes in algorithms, trends, and technologies to ensure the company’s marketing efforts stay effective.Skills and Qualifications:Education: Bachelor’s degree in Marketing, Digital Media, or a related field (BS in Business Administration - Marketing preferred).Experience: Proven experience in digital marketing with a portfolio of successful campaigns.Technical Skills:Google Analytics, SEMrush, Google Ads, Facebook Business Manager, email platforms.Knowledge of SEO, SEM, PPC, content marketing, and social media strategies.Familiarity with A/B testing, CRO, and lead generation.Other Skills:Fluent in English speaking and writing.Strong content creation skills (blogs, social media posts, etc.).Confident speaking on camera and communicating with clients.Creative thinker and good at managing tasks.Tech-savvy.Teamwork: Able to work both independently and in a team.What We Offer:A competitive salary based on your experience.Opportunities to grow in your career and develop new skills.If this sounds like you, we’d love to hear from you!Send your cover letter to Careers@fatgraphs.com to apply.