Digital Marketing and Social Media Manager - For Probashi Palli Group - Job ID: 1432167

Probashi Palli Group is looking for Digital Marketing and Social Media ManagerJob Description / ResponsibilityStrategic Planning: Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate leads for the consultancy.Content Creation: Create engaging and informative content for various digital platforms, including blogs, social media, and email newsletters, tailored to attract potential students and their families.Social Media Management: Manage and optimize our social media channels (Facebook, Instagram, LinkedIn, etc.), including content scheduling, interaction with followers, and monitoring performance metrics.SEO & SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility. Manage pay-per-click (PPC) campaigns and analyze their performance to maximize ROI.Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights. Prepare regular reports to assess the effectiveness of campaigns and make data-driven recommendations.Brand Development: Ensure consistent brand messaging across all digital platforms. Collaborate with the team to develop promotional campaigns and materials that reflect the company`s values and goals.Community Engagement: Foster a strong online community by actively engaging with students, alumni, and educational stakeholders through comments, messages, and forums.Market Research: Stay updated with the latest trends in digital marketing and education consultancy to identify opportunities for growth and innovation.Collaboration: Work closely with the admissions and counseling teams to align marketing efforts with student recruitment goals and enhance the customer experience.Educational RequirementsBachelor/HonorsExperience Requirements5 to 6 year(s)Additional RequirementsExcellent communication and interpersonal skills.Ability to work independently and as part of a team.Must have good command in English language.Job LocationDhaka