Digital Marketing Assistant Manager

Qualifications : • Bachelor’s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)• Minimum 7+ years of experience in digital marketing, performance media, media buying operations• Experience in finance, telecom, or other large-scale corporate sectors.• Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.• Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).• Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.• Experience with MMM, attribution modeling, and data-driven optimization.• Ability to connect analytical insights with creative strategy and performance.• Excellent leadership, communication, and stakeholder management skills.• Fluent in English Job Description :• Develop and implement end-to-end digital marketing strategies aligned with the bank’s growth goals, managing media buying, performance marketing, and customer acquisition.• Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)• Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.• Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.• Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.• Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.• Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.• Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.• Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.• Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.