Digital Marketing Business Analyst

Title: Business Analyst – Marketing TechnologyDuration: 12+ months Contract (possible extension)Location: Toronto, ON (4 days onsite)Department: Marketing Technology GroupDivision: Marketing & StrategyReports to: Senior Manager, Marketing TechnologyAbout the RoleThe Marketing Technology (MarTech) team at Client is seeking a dynamic and detail-oriented Business Analyst to support the development, implementation, and optimization of marketing technology platforms and tools. This role bridges the gap between business needs and technology solutions, helping drive data-driven, personalized, and scalable marketing initiatives across Client’s digital ecosystem.Key ResponsibilitiesCollaborate with marketing stakeholders, technology teams, and vendors to gather and document business requirements for marketing platforms (e.g., Inbound secure channels digital marketing, email marketing, personalization engines, analytics tools).Analyze and map current marketing technology processes and recommend enhancements for efficiency, scalability, and improved customer experience.Coordinate with several internal and external stakeholders to deliver experiences and journeys per the documented and approved business requirements.Participate in solution design and architecture maps for journeys with the relevant tech teams and ensure traceability of technical solutions to fulfil business requirements.Translate business needs into functional specifications and user stories for developers and data teams.Participate in the evaluation, implementation, and testing of MarTech tools and integrations.Support campaign planning by ensuring data readiness, audience segmentation, and system configurations align with marketing goals.Monitor system performance and data flows across platforms, identifying issues and recommending solutions.Work cross-functionally with compliance, legal, data governance, and IT security teams to ensure adherence to regulations and internal policies.Create training materials, process documentation, and reporting dashboards as needed.QualificationsBachelor’s degree in Business, Marketing, Information Systems, or a related field.3–5 years of experience as a Business Analyst, preferably in a marketing technology or financial services environment.Strong understanding of digital marketing platforms such as Salesforce Marketing Cloud, Unica Interact, or similar tools.Experience with customer data platforms (CDPs), data integration, and segmentation logic.Familiarity with agile methodologies and tools (e.g., Jira, Confluence).Excellent analytical, organizational, and communication skills.Comfortable working in a fast-paced, matrixed environment with cross-functional teams.Preferred SkillsExperience with marketing and personalization in financial industriesSQL knowledge or experience with data querying tools.Understanding of privacy regulations such as GDPR, CASL, or CCPA.Certification in Business Analysis (CBAP, CCBA) or Agile Product Owner is a plus.