Digital Marketing Executive

Key Responsibilities:Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.Digital Innovation: Actively explore and propose new digital solutions to improve overall digital marketing capabilities.Market & Competitor Monitoring: Track market trends and competitor activities, recommending proactive strategies.Inter-Departmental Marketing Alignment: Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth. Cross-Functional Support: Assist with ad-hoc marketing projects and customer events.Requirements:Diploma / Degree in Digital Marketing or a similar field.Minimum 2 years' experience as a Digital Marketing Executive or comparable role.Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.Strategic mindset with strong tactical execution abilities.Pleasant, team-oriented personality with excellent communication and interpersonal skills.Excellent command of English (written and spoken). Mandarin proficiency is an advantage.