Digital Marketing Executive

Responsibilities Plan, execute, and optimize the digital conversion funnel to ensure a stable pipeline of qualified leads across Paid Media (Google, Facebook, TikTok, Zalo,...), SEO, Content Marketing,... Collaborate closely with cross-functional teams (Content, Creative, CRM, Telesales, IT, Power BI, etc.) or external agencies to deliver effective campaigns. Develop and automate performance reports with key insights, highlights, and optimization recommendations. Explore and adopt new technologies, digital tools, AI applications, and automation solutions to optimize targeting, reporting, personalized customer approaches, and overall campaign efficiency. Research and analyze customer needs and product offerings to recommend suitable digital campaign tactics, content flows, and ways of reaching target audiences. Manage administrative tasks, including preparing paperwork, reviewing contracts and payments, and ensuring, optimizing proper documentation processes.Skill Requirements Proficiency in analytics and automation reporting tools (Google Analytics, Google Tag Manager, Power BI/Google Looker Studio, Excel/Google Sheets).Required Experience Minimum 3–4 years of experience in Digital Marketing, with at least 1–2 years in a Senior role or equivalent. Hands-on experience managing and optimizing campaigns across multiple platforms (Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.).Required Education And Qualifications Bachelor’s degree in Marketing, Communications, Business, or related fields. Strong knowledge of performance marketing, tracking, attribution models, and key metrics (CPL, CPA, ROAS, etc.). Experience in SEO, Marketing Automation/CDP, or relevant digital tools and platforms (such as Pancake, Zalo Mini App) is a strong plus. Business-minded with a can-do attitude, strong analytical and numerical skills, and proven experience in budget management and data-driven decision-making Independent, proactive, and results-driven, able to perform well under pressure and meet deadlines. Strong proficiency in Vietnamese communication and a good level of English.Benefits Premium Health Insurance as well as a yearly health check-up will be provided for official staff. Insurances fully provided including Social Insurance, Health Insurance and Unemployment Insurance. Regular training, as well as participation in various special programs and courses offered by the headquarters. Discount up to 90% on English tuition fees for staff and close relatives.Contact UsThe Crest Residence, Metropole Thu Thiem Urban Area, 15 Tran Bach Dang, Thu Thiem Ward, Thu Duc Citysang.le.001@ilavietnam.edu.vn