Digital Marketing Manager

About UsFinan Co., Ltd. is a fast-growing technology company dedicated to empowering small and medium-sized businesses (SMEs) in Vietnam through simple, effective, and accessible digital solutions. We believe in technology as a force for good—helping local businesses thrive in an increasingly digital economy.Our flagship products include:SoBanHang: A mobile-first app designed to help small business owners easily create online stores, manage sales, and connect with customers—all from their smartphones. With an intuitive interface and powerful features, SoBanHang is trusted by hundreds of thousands of merchants across Vietnam to digitize and grow their business.FinanBook: A smart bookkeeping and financial management tool that enables business owners to track income, expenses, and cash flow in real time. FinanBook simplifies financial reporting and helps SMEs make better-informed business decisions.At Finan, we’re building Vietnam’s #1 POS & SME finance platform, trusted by 600,000+ merchants. Our next step: a fintech infrastructure that powers millions of invoices, payments, and banking transactions every day.About the RoleWe’re looking for a Senior Marketing Manager to take the lead in building and scaling a unified, high-impact marketing engine across performance, brand, and partner channels.You will own the full marketing spectrum — from strategic planning and brand storytelling to lead generation, GTM execution, and partner co-marketing. This role is ideal for a seasoned marketer who thrives in fast-paced environments, loves cross-functional collaboration, and wants to help millions of small business owners in Vietnam grow with digital solutions.Key Responsibilities1. Strategic LeadershipDesign and lead full-funnel marketing strategy across all products and channelsOwn the monthly/quarterly marketing roadmap aligned with growth and product goalsCollaborate with senior leadership to shape positioning, messaging, and GTM strategy by segment and region2. Brand & CommunicationBuild and elevate SoBanHang’s brand voice to connect with modern SMEs and household businessesOwn key communication pillars across digital, social, offline, PR, and in-product channelsLead content, storytelling, and campaign direction to drive trust and user understanding3. Lead Generation & Performance CampaignsPlan and manage always-on and campaign-based digital marketing across Facebook, Google, TikTok, etc.Design segmented lead funnels optimized for conversion and CAC efficiencyCoordinate closely with telesales and growth teams to improve lead quality and ROI4. Partner & Channel MarketingCollaborate with strategic partners (banks, TVAN, telcos, local governments) on joint campaignsBuild co-branded materials, toolkits, and activation plansSupport marketing programs for offline branches, community sales, and third-party distribution5. Team Collaboration & ExecutionCoordinate with internal stakeholders across BD, content, design, sales, and productManage campaign timelines, assets, briefs, and post-campaign reportingProvide leadership and coaching to junior marketers or external agencies as neededWho You Are7–10+ years of experience in full-spectrum marketing roles (brand + performance + GTM)Strong strategic thinking with proven ability to plan, launch, and scale multi-channel campaignsComfortable working cross-functionally with business, product, and sales teamsAnalytical, structured, and hands-on with a growth mindsetExperience in B2B2C, fintech, SaaS, or working with SME segments is a strong plusFluent in Vietnamese, with good working English for internal/external collaborationWhat You’ll GetA leadership role with high autonomy and visibilityChance to build national-level campaigns with real-world impact for small business ownersFast-track growth within a high-performing, mission-driven teamOpportunity to shape a marketing organization from the ground up