Digital Marketing Manager

Work Location:Toronto, Ontario, CanadaHours37.5Line Of BusinessMarketingPay Details$91,200 - $136,800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job DescriptionKEY ACCOUNTABILITIESCUSTOMERWithin own portfolio and/or area of expertise, act as a champion for all things digital marketingLead and manage the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/ or change management/ communicationAct as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/ market forces/ and competitive landscapeWork closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experienceIdentify gaps, pain points, business needs/ priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/ proceduresIdeate and build metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/ stakeholdersMay also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/ marketing ecosystem technologiesSHAREHOLDERAdhere to enterprise frameworks or methodologies that relate to activities for our business areaEnsure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business prioritiesConsistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriateEnsure business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)Participate in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provide guidance for complex situationsConduct internal and external research projects; support the development/ delivery of presentations / communications to management or broader audienceConduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/ policies/ practicesMonitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements where opportunities existsLead / facilitate and/or implement actions / remediation plans to address performance / risk /governance issuesActively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirementsKeep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impactsMaintain a culture of risk management and control, supported by effective processes in alignment with risk appetiteEMPLOYEE / TEAMParticipate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interestProvide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unitKeep current on emerging trends/ developments and grow knowledge of the business, related tools and techniquesParticipate in personal performance management and development activities, including cross training within own teamKeep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activitiesContribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.Lead, motivate and develop relationships with internal and external business partners / stakeholders to develop productive working relationships.Contribute to a fair, positive and equitable environment that supports a diverse workforceAct as a brand ambassador for your business area/function and the bank, both internally and/or externallyBREADTH & DEPTHHighly seasoned professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areasIntegrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operationsInterprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or servicesActs as a technical expert / lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialistsLeads cross-functional teams or projects with significant resource requirements, risk and / or complexityIndependently manages end-to-end functional programsSolves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutionsUses sophisticated analytical thought to exercise judgement and identify solutionsImpacts the achievement of sub-function or business line objectives within the area they are accountable forWork is guided by policies and industry standards/methodsCommunicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholdersWorks autonomously as the lead and guides others within area of expertiseGenerally reports to a Senior Manager or aboveExperience & EducationUndergraduate degree and/or relevant professional certifications, designations, or equivalent required7+ years relevant experienceWho We AreTD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn moreAdditional InformationWe’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.Training & OnboardingWe will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.We look forward to hearing from you!Language Requirement (Quebec Only)Sans Objet