Digital Marketing Specialist

About the RoleWe’re seeking a seasoned and well-rounded Digital Marketing Expert with 5+ years of hands-on experience across paid acquisition, organic growth, and CRM management. The ideal candidate is both strategic and analytical—comfortable owning multi-channel campaigns, interpreting data to drive decisions, and building scalable marketing systems that support long-term growth.Key ResponsibilitiesPaid Marketing & AcquisitionPlan, launch, and optimize paid campaigns across Google Ads, Meta, Facebook, and other digital channels.Continuously test creatives, audiences, and bidding strategies to improve ROAS and reduce CAC.Manage budgets, forecast performance, and report on key campaign metrics.Analytics & Performance TrackingBuild and maintain tracking systems across platforms, including pixels, UTM structures, and conversion events.Analyze marketing data to identify trends, evaluate results, and recommend actionable insights.Develop KPI dashboards and performance reports to support strategic decision-making.SEO & Organic GrowthLead on-page and off-page SEO initiatives to improve search rankings and organic traffic.Conduct keyword research, content recommendations, and site audits.Collaborate with content teams to develop high-impact organic growth strategies.CRM & Pipeline ManagementManage CRM workflows, segmentation, and automation to nurture leads through the funnel.Build and optimize pipelines that support sales and lifecycle marketing.Ensure data hygiene, reporting accuracy, and seamless integration across tools.Qualifications5+ years of experience in performance marketing, growth marketing, or similar roles.Proven success managing paid campaigns across Google, Meta, and other major ad platforms.Strong analytical mindset with proficiency in tools such as Google Analytics, Looker Studio, or similar.Hands-on experience with SEO best practices and organic growth strategies.Experience managing CRMs (Zoho) and building lead pipelines.Highly organized, detail-oriented, and comfortable owning both strategy and execution.Excellent communication skills and a collaborative, proactive working style.Nice-to-Have SkillsExperience with marketing automation tools and email marketing platforms.Familiarity with A/B testing frameworks, attribution modeling, and lead scoring.Understanding of broader brand strategy and creative development.