Digital Marketing Specialist

Company DescriptionFactor One Marketing is a digital marketing agency based in Calgary and a certified Google Premier Partner specializing in performance-driven online advertising. We help businesses generate more leads and increase sales through strategic, data-driven digital marketing.Our team works as an extension of our clients’ businesses, developing customized strategies that deliver measurable results. While we work with a variety of industries, we have extensive experience helping retail and service-based businesses grow through targeted online campaigns.Our services include search engine marketing (SEM), search engine optimization (SEO), website development, landing page design, reputation management, and e-commerce marketing. At Factor One Marketing, we focus on transparency, performance, and long-term client partnerships.Role DescriptionThis is a full-time, on-site position based in Calgary for a Marketing Specialist at Factor One Marketing. The successful candidate will play a key role in developing and executing Google marketing strategies for a variety of client accounts. Responsibilities include collaborating with clients to understand their business goals, building and managing marketing campaigns, analyzing performance data, and identifying opportunities to improve results.Day-to-day, the Marketing Specialist will work closely with our team to create and implement marketing plans, monitor campaign performance, analyze market trends, and optimize strategies to drive client growth. The role also involves maintaining strong client relationships, providing ongoing communication and support to ensure campaigns are performing effectively and clients remain satisfied with their results.Qualifications1+ years of experience in digital marketing, marketing strategy, or campaign management (agency experience is an asset)Proven experience managing paid advertising campaigns on platforms such as Google Ads and Meta Ads ManagerExperience creating and optimizing ad campaigns to drive leads, conversions, and ROIAbility to analyze campaign data and provide actionable insights to improve performanceStrong communication and client management skills with the ability to explain marketing performance clearly to clientsExperience working with reporting tools such as Looker Studio is considered an assetStrong problem-solving skills and a proactive approach to improving campaign performanceTo be considered for this role please confirm that you are available to work full-time on-site in Calgary.