Digital Marketing Specialist

Job briefWe are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales.ResponsibilitiesDevelop and execute comprehensive digital marketing campaigns:Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives.Manage and optimize various digital marketing channels, including:Search Engine Optimization (SEO)Pay-Per-Click (PPC) advertisingSocial media marketingContent marketingTrack and analyze campaign performance:Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives.Utilize analytics tools to gather insights and identify areas for improvement.Generate regular reports on campaign performance and provide actionable recommendations.Stay up to date with industry trends:Keep abreast of the latest digital marketing trends, technologies, and best practices.Continuously explore innovative approaches to enhance campaign effectiveness.Collaborate with cross-functional teams:Work closely with the marketing, sales, and product teams to ensure alignment and synergy.Analyze and provide recommendations on the allocation and utilization of digital marketing budgets.Optimize spending to maximize ROI.QualificationsBachelor's degree in Marketing, Communications, or a related field.2+ years of experience in digital marketing.Strong understanding of SEO, PPC, social media, email marketing, and content marketing.Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media analytics tools).Excellent analytical and problem-solving skills.Strong written and verbal communication skills.Creative thinking and ability to develop innovative marketing strategies.Attention to detail and ability to manage multiple projects simultaneously.Preferred QualificationsExperience with A/B testing and conversion rate optimization.Knowledge of HTML, CSS, and JavaScript.Certifications in Google Ads, Google Analytics, or social media platforms.Experience in new home construction.If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.