Digital Marketing Specialist

HeyRCG is a marketing and consultancy agency committed to supporting the growth and success of businesses. With teams based in South Yarra and Umalas, we work as an extension of our clients; collaborative, curious, and passionate about helping people thrive.We're looking for a Digital Marketer specialising in paid ads to join our fast-paced, creative team in Bali. You’ll work across a range of industries, assisting in the execution and optimisation of digital marketing campaigns. This role is ideal for someone who is adaptable, proactive, and eager to learn within a supportive and dynamic agency environment.ResponsibilitiesCampaign Execution & OptimisationPlan, launch, and manage paid advertising campaigns on Meta platforms using Ads Manager.Set up and manage Google Ads campaigns, including Search and Performance Max.Develop audience targeting strategies and perform A/B testing on creative, copy, audiences, and bidding strategies.Analyse campaign performance and optimise for maximum ROI.Set up and manage Facebook Pixel and Google Tag Manager.Create, test, and manage email campaigns in Klaviyo, including performance tracking and reporting.Ensure accurate tracking of customer events and e-commerce triggers in Klaviyo for segmentation and targeting.Ecommerce & CRM SupportIntegrate paid advertising efforts with Shopify and Klaviyo to support e-commerce sales funnels and customer journeys.Monitor and maintain pixel and conversion tracking for accurate reporting and retargeting.Reporting & AnalysisGenerate performance reports with actionable insights for clients and internal teams.Provide clear recommendations for campaign improvements based on data.Cross-Channel CoordinationWork closely with designers and copywriters to brief and review ad creative.Coordinate consistent messaging and tracking across Meta Ads, Google Ads, Klaviyo, and Shopify.Client & Team CollaborationCommunicate effectively with clients to align on goals, budgets, and expectations.Share knowledge with the team to support a culture of continuous improvement.Requirements2+ years of experience in digital marketing with a focus on paid adsStrong written and verbal English communication skillsDegree in Marketing, Communications, or related field (preferred but not essential with relevant experience)Proficiency with Meta Ads Manager and Google AdsSolid understanding of paid media KPIs, attribution models, and customer lifecycle marketingAbility to interpret data and translate insights into strategic actionsConfident presenting results and recommendations directly to clientsComfortable using tools such as Google Sheets, Docs, and Slack.Organised, dependable, and proactive in asking questionsCurious about trends, algorithms, and audience behavioursAble to manage multiple tasks and prioritise effectivelyCollaborative and eager to contribute ideasBonus (Nice to Have)Previous experience in a creative or marketing agencyFamiliarity with other paid platforms such as TikTok Ads or Pinterest Ads