Digital Marketing Specialist

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw® Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi™—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.The RoleThe Digital Marketing Specialist based in Toronto is responsible for supporting the Company Brand Marketing team with social media management, including websites and online communities such as Facebook, and Instagram. The Digital Marketing Specialist will provide exceptional customer service by responding to all consumer inquiries (email, telephone, social media). This role will also provide general support for brand marketing initiatives, innovation projects and trade marketing programs.What You'll DoDevelop a strong digital/social media strategy for Company Owned brands, working closely with the Brand Management teamManage all content creation/localization, formatting, posting, monitoring, reporting, and responding for social media properties. May also include, PR agency briefing & approving influencer social media content.Ongoing website and social media page management for Company Owned Brands. This includes, creating social media content tied to our Events as well as on-site social media content creationAct as front-line consumer response for Company-Owned brands (email, telephone, social media)Work with 3rd party media, creative and promotional agencies as requiredCross functional support between different stakeholders teamsWhat You'll BringMinimum 1-2 years of marketing and social media experience, preferably at an agencyCompleted Bachelor degree in Business, Commerce or a related fieldAbility to communicate clearly and concisely, both orally and in writing. Operate with a strong sense of urgency to ensure issues are managed & priorities to ensure timely and accurate customer responses.Creative thinker with the ability to deliver ‘out of the box’ solutionsStrong understanding of the Social Media Landscape and experience with Social Media Platforms (Meta & TikTok)Experience in developing and managing digital content creationStrong interpersonal and communication skills, with the ability to work cross-functionallyA detail-oriented, organized, and analytical team player who is eager to learn.A keen understanding and immersion into the current social media landscape and cultureAbility to set priorities and meet deadlines in a fast-paced and changing environment.Ability to lead development of social media still and video assets. Experience with Adobe Photoshop, Adobe Illustrator, Canva, Capcut or video editing software would be an asset.Ability to react and adapt swiftly to the social media landscapeWhat's In It For YouCompany-matched RRSP contributions Extended health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave Paid time off An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina. Other Perks IncludeLocated in a prime Toronto neighborhood (Liberty Village) (near transit)Hybrid work environment of 4-days a week in-officeCommuter AllowanceWe are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now!Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter. ________________________________________________________________________At Mark Anthony, We Exist To Unearth The ExtraordinaryOur Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:Best in Our CraftWe set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.Ambitiously CuriousWe stay curious, dreaming big and navigating the unknown with an enduring belief in better.Made With HumilityWe bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.Daringly DisruptiveWe disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.