Digital Marketing Specialist

Digital Marketing SpecialistLocation: Hyderabad | Experience: 2–7 yearsAbout MedvarsityMedvarsity is Asia’s largest Healthcare EdTech company, trusted by over 500,000 healthcare professionals across 192 countries. With world-class global accreditations (ACCME, BAC, CPD Standards UK) and partnerships, we create impactful learning experiences that transform healthcare delivery.At Medvarsity, our brand pillars are:Pride – in shaping the future of healthcare through education.Trust – built with learners, partners, and institutions over two decades.Lifetime Value – investing in skills that enrich careers and improve patient outcomes.Why This Role MattersAs a Digital Marketing Specialist, you’ll be at the heart of Medvarsity’s growth. Your campaigns will inspire doctors and healthcare professionals to upskill, directly influencing the quality of patient care.Your RoleDrive performance campaigns across Google, Meta, LinkedIn, YouTube and more.Lead reactivation campaigns (email, WhatsApp, SMS, retargeting) to re-engage dormant learners.Analyze performance using GA4, Tag Manager, Data Studio, CRM dashboards.Collaborate with content & product teams to deliver impactful digital journeys.Leverage marketing automation (Zoho, HubSpot, etc.) to nurture leads at scale.Continuously test, optimize, and innovate to maximize ROI.What We’re Looking For2–7 years of hands-on digital marketing experience across channels.Strong analytical mindset; comfortable with data, dashboards & reporting.Proven track record of delivering measurable ROI and scaling campaigns.Excellent communication, collaboration, and problem-solving skills.Experience in healthcare or EdTech is an added advantage.What You’ll GainA chance to work with senior leadership in a mission-driven company.Direct impact on millions of healthcare learners every month.Exposure to diverse digital platforms, automation tools, and global campaigns.A high-growth environment where your ideas won’t just be heard — they’ll be acted upon.📩 Interested candidates can share their resume at: suchana_k@medvarsity.com