Digital Marketing Specialist

Email your CV to ivan@secom.co.id with the subject "position_FullName". We are looking forward to working together with you!SECOM is a global corporation providing comprehensive, integrated security services and systems that make your life more secure, convenient, and comfortable. SECOM, means SECURITY COMMUNICATION, initially established in 1962, is a pioneer in Japan’s security services industry and has expertise in every aspect of security management through its Total Security Solutions services.About the RoleWe are looking for a hands-on Digital Marketing Supervisor who can plan, execute, and optimize our digital presence to drive brand awareness, engagement, and qualified leads. You will lead end-to-end digital activities (content, social, website, email, SEO, paid, PR), manage external partners, and support sales through high-quality marketing execution.This role reports to the Marketing Head and works closely with internal stakeholders as well as selected external vendors.Key Responsibilities1. Digital Strategy & PlanningDevelop monthly digital content plans and calendars for Instagram, Facebook, LinkedIn, YouTube, and other channels.Plan website articles (news, blogs) and email automation campaigns, including topics, messaging, and timing.Align campaign direction, budget usage, and priorities with the Marketing Head.Support the development of go-to-market strategies and marketing initiatives (online and offline) with clear KPIs and timelines.Stay updated on market trends, competitors, and digital platforms to propose new growth opportunities.2. Content & Channel ExecutionPublish social media content regularly across all platforms (visuals prepared with Graphic Designer, copy prepared with Marketing Communication).Post website articles (upload visuals, prepare/write captions, optimize for SEO).Prepare and schedule email marketing / marketing automation campaigns (content setup, send-out timing, audience targeting).Coordinate public relations activities (press release, media coverage, advertorials), including agency/vendor pitching and reporting.Support internal communications such as internal newsletter.3. Performance & SEOMonitor, analyze, and report the performance of social media, website, email, and digital campaigns.Track and circulate lead generation performance (volume, quality, cost).Manage SEO initiatives: improve search ranking, optimize content, authority score and ensure consistency of messaging.Produce monthly digital performance reports for management: traffic, engagement, leads, conversion indicators.4. Digital Assets & Tools OwnershipAct as PIC for our related external vendors and as Admin for our digital tools/application.Research and approach influencers / KOLs aligned with our brand positioning.Coordinate production needs (video shoots, photography, creative assets, billboards, brochures, merchandise, etc.).5. Campaign & Activation SupportSupport planning and execution of integrated marketing campaigns (digital, on-ground activation, events, community, internal/external programs).Coordinate internal and external events to ensure branding, messaging, and materials are delivered correctly and on time.6. Commercial / Sales EnablementSupport Sales with marketing materials and communication assets that help explain SECOM’s services (alarm systems, security solutions, etc.).Assist with sales administration needs related to marketing activities (basic documentation, reporting, quotation support for certain services such as security guards).Help manage and organize incoming leads in coordination with internal systems.What Success Looks LikeStrong, consistent presence across digital channels that reflects the SECOM brand.Growth in qualified inbound leads and improved visibility in search.Clear, timely performance reports delivered to management.Smooth coordination between Marketing, Sales, and key stakeholders.Professional handling of marketing tools (chatbot, automation, vendors) end-to-end.Requirements3+ years experience in digital marketing, social media management, campaign execution, or performance marketing.Strong understanding of content planning, channel management, and brand voice.Practical experience with:Basic CMSEmail marketing / marketing automation toolsBasic SEO / analyticsComfortable managing external vendors, KOLs, and media partners.Strong coordination, follow-up, and reporting skills.Able to work both strategic (planning) and operational (execution).Experience in B2B or service-based marketing is a plus (not mandatory).Experience in security, technology, property, or facility services is a plus (not mandatory).BenefitsActivity AllowanceBPJS KesehatanBPJS KetenagakerjaanBPJS PensiunHealth Insurance