Digital Marketing Specialist

Company Description Tough Toys is an Australian-owned 4WD and outdoor adventure company based in Brisbane, supplying high-quality gear for off-roaders, campers, and touring enthusiasts across the country. Our online store www.toughtoys.com.au is a trusted destination for serious 4WDers looking for premium accessories, recovery equipment, camping gear, and custom vehicle parts built to handle Australia’s toughest conditions.We pride ourselves on our deep industry knowledge, innovative in-house product design, and authentic connection with the 4WD community. Whether it’s a weekend trail run or a cross-country expedition, Tough Toys is all about helping Australians get out there, explore more, and do it with confidence.Role Description This is a part time / casual fully remote role for a Digital Marketing Specialist located in Australia. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing social media channels, analyzing web analytics, search engine optimisation, and optimizing online marketing campaigns. The role involves creating engaging content, monitoring and reporting on campaign performance, and coordinating with the business owner to achieve marketing goals.The role will commence with approximately 8-10 hrs per week with a view to increase hours gradually to become a permanent position in future. We offer fair pay that reflects your experience and how well you fit the role.QualificationsProficiency in Social Media Marketing and managing social media channelsSkills in Digital Marketing and Online Marketing strategiesStrong Web Analytics capabilitiesExcellent Communication skillsAbility to work collaborativelyExperience in creating engaging content and campaign monitoringBachelor's degree in Marketing, Business, Communications, or a related field is a bonus but not required (desirable)Experience or a strong interest in the off-road, camping, and 4WD industry will be viewed as a major advantage (very desirable)