Digital Marketing Specialist

Company Description Tuba | طوبى is a cutting-edge digital platform dedicated to managing and optimizing employee healthcare benefits through the power of technology and AI. Focused on innovation, the platform streamlines processes and enhances efficiency for organizations seeking smarter benefit solutions. By leveraging advanced technology, Tuba helps companies ensure employee satisfaction while maximizing resource utilization. Role Description This is a full-time, on-site role for a Digital Marketing Specialist based in Qesm 2nd 6 October. The Digital Marketing Specialist will develop, execute, and manage marketing campaigns across digital platforms to increase brand awareness and drive customer engagement. This includes creating compelling content, optimizing online advertising, analyzing performance metrics, and collaborating with the team on innovative marketing strategies. Staying ahead of digital trends and implementing industry best practices will be key to excelling in this role. Qualifications Expertise in SEO/SEM, social media marketing, and email marketingExperience with analytics tools such as Google Analytics and marketing automation platformsContent creation skills, including copywriting, blog writing, and visual asset collaborationProficiency in digital advertising channels like Google Ads and Facebook Ads ManagerStrong data-driven decision-making abilities and analytical skillsAbility to work collaboratively in cross-functional teamsDetail-oriented with excellent time management and organizational skillsFamiliarity with AI-driven marketing tools is a plusBachelor’s degree in Marketing, Business, Communications, or a related field