Digital Marketing Specialist

About the Company:Our Client is a forward-thinking digital marketing agency focused on driving measurable results for businesses through data-driven strategies. They specialize in paid media, analytics, and automation to help companies optimize their advertising performance and achieve sustainable growth.Job Description:We are seeking a Part-Time PPC Specialist with strong experience in Google Ads, Meta Ads, and the use of artificial intelligence tools to enhance campaign performance. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns across multiple platforms, using AI insights and data analysis to improve efficiency, targeting, and ROI.Responsibilities:• Plan, execute, and optimize PPC campaigns on Google Ads and Meta Ads.• Use AI-powered tools to automate bidding strategies, audience targeting, and ad performance analysis.• Conduct keyword research, ad copy testing, and audience segmentation to maximize results.• Analyze campaign data to generate insights and recommend improvements.• Create clear performance reports for internal teams or clients.• Stay current with PPC trends, platform updates, and AI marketing innovations.Required Experience and Qualifications:• Minimum 2 years of experience managing PPC campaigns across Google Ads and Meta Ads.• Proven ability to use AI-based optimization tools (e.g., Performance Max, ChatGPT, Jasper, or similar).• Strong analytical and quantitative skills with experience interpreting large data sets.• Experience with Google Analytics (GA4) and tracking performance metrics.• Advanced Excel or Google Sheets proficiency for reporting and data analysis.• Excellent written and verbal communication skills in English.Preferred Skills:• Knowledge of conversion rate optimization (CRO) and A/B testing.• Familiarity with programmatic advertising and automation platforms.• Experience using data visualization tools such as Looker Studio or Power BI.• Understanding of machine learning applications in digital marketing.Personality:• Analytical mindset with strong attention to detail.• Curious and proactive in exploring new tools and technologies.• Results-oriented, organized, and able to manage multiple campaigns efficiently.• Collaborative, communicative, and adaptable to a fast-paced digital environment.Software & Tools:• Google Ads, Meta Ads Manager• Google Analytics (GA4), Looker Studio• AI optimization tools (e.g., ChatGPT, Jasper, AdCreative.ai)• Google Sheets / Excel• Project management tools (e.g., Asana, ClickUp, or Monday.com)Schedule:9am to 1pm ESTSalary and Benefits:• Part-time position with flexible working hours.• Opportunities for professional growth and continuous learning.• Exposure to cutting-edge AI and digital marketing technologies.• Payment in USD or Local Currency according to candidate's preference.