Digital Marketing Specialist

About The CompanyJajo is a well-established marketing agency with over 20 years of experience serving clients across the Midwest and beyond. Known for combining large-firm capabilities with the agility of a dedicated agency, Jajo specializes in delivering innovative marketing solutions tailored to a diverse range of industries. Our team is committed to building lifelong champions of brands through highly creative strategies that generate, nurture, and convert leads. With a strong focus on results-driven digital marketing, we leverage the latest technologies and trends to help our clients achieve measurable success. Our culture emphasizes collaboration, creativity, and continuous growth, making Jajo an ideal environment for professionals looking to make a significant impact in the digital marketing landscape.About The RoleWe are seeking a strategic and results-oriented Digital Marketing Strategist to join our dynamic team on a full-time, remote basis. The ideal candidate will have a proven track record in developing and executing multi-channel digital marketing campaigns, with a strong emphasis on paid advertising. In this role, you will be at the forefront of Jajo’s digital marketing initiatives, working closely with content and creative teams to craft high-impact strategies across platforms such as Google Ads, Meta, LinkedIn, and programmatic advertising. Your responsibilities will include managing and optimizing campaigns, conducting audience research, analyzing data to inform decision-making, and providing strategic recommendations to clients and internal teams. This position offers an exciting opportunity to work with diverse clients, implement innovative marketing tactics, and contribute to the growth of a forward-thinking agency.QualificationsBachelor’s degree in Marketing, Business, Communications, or a related fieldMinimum of 3-5 years of professional experience in digital marketing, preferably within an agency settingProven expertise in digital strategies including organic and paid campaignsStrong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM, programmatic advertising (DSP), and email marketingExperience with marketing analytics tools such as Google Analytics, Google Tag Manager, and attribution modelingRelevant certifications such as Google Ads, GA4, Meta Blueprint, or HubSpot are a plusExcellent communication and analytical skillsHighly organized with the ability to manage multiple projects efficientlyResults-driven mindset with a focus on performance metrics and ROIResponsibilitiesDevelop and execute innovative multi-channel digital marketing campaigns, including paid search, social media advertising, SEO/SEM, email marketing, and lead generation funnelsManage the day-to-day execution and optimization of paid advertising campaigns to maximize ROIConduct in-depth audience research and keyword analysis to target high-value segments effectivelyMonitor, measure, and analyze campaign performance using analytics tools, adjusting strategies based on data insightsIdentify conversion bottlenecks and provide strategic recommendations to enhance the customer journey and increase conversionsStay current with digital marketing trends, platforms, and tools to ensure the agency remains innovative and competitiveCollaborate with content and creative teams to develop compelling campaign assets and messagingEducate and advise clients and internal teams on best practices and emerging opportunities in digital marketingBenefitsOpportunity to work with a creative and data-driven teamRemote work flexibility for improved work/life balanceCareer development and growth opportunities within a fast-expanding agencyExposure to diverse and exciting clients across multiple industriesGenerous paid time off policiesHealth, dental, and vision insurance coverage401(k) plan with company matchEqual OpportunityJajo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.