Digital Marketing Specialist

Job Title: Digital Marketing SpecialistLocation: Remote – Partial Night Shift Employment Type: Full-time About the RoleA US based company is seeking a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience in digital advertising, SEO, social media management, and performance analytics to drive brand growth and lead generation. Key ResponsibilitiesDevelop and execute digital marketing strategies to increase brand awareness, website traffic, and conversions.Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms.Conduct keyword research, SEO optimization, and content strategy for websites and landing pages.Create engaging content for social media, blogs, email newsletters, and ads.Track and analyze campaign performance metrics (CTR, CPC, CPA, ROI) using Google Analytics, Search Console, and similar tools.Manage email marketing campaigns (Mailchimp, HubSpot, etc.) and optimize for open and conversion rates.Collaborate with design, sales, and product teams to align marketing initiatives with business goals.Stay up-to-date with the latest digital trends, algorithms, and emerging marketing technologies. Required QualificationsBachelor’s degree in Marketing, Communications, Business, or related field.2–5 years of experience in digital marketing or performance marketing.Proficiency in Google Ads, SEO/SEM tools, Meta Business Suite, and Google Analytics.Strong understanding of social media algorithms and paid campaign strategies.Excellent written and verbal communication skills.Analytical mindset with the ability to interpret data and derive actionable insights. Preferred Skills (Plus Points)Experience with marketing automation toolsFamiliarity with Canva, Adobe Creative Suite, or video editing tools.Basic knowledge of HTML, WordPress, or Shopify.Experience with AI-driven marketing tools or A/B testing platforms.