Digital Media Buyer & Influencer Marketing Specialist

IMPORTANT: Complete the google forms survey linked through the Linked In questionnaire to be considered.Why Apply?Competitive base salary + performance bonusesRemote work from homePaid holidays and time offFull-time, Monday to Friday with flexible hoursSupportive environment with access to top-tier Marketing Mentors ___________________________________________________________________________________Cherub Baby is a rapidly growing Australian baby products brand dedicated to creating innovative, parent-friendly products that make family life easier. We are now seeking a full-time Paid Ads & Influencer Marketing Specialist to join our team and drive performance across key advertising channels for both our Australian and UK markets.This is a mid-level role ideal for someone who is passionate about paid advertising, thrives in a fast-paced environment, and wants to play a key role in driving measurable sales and profitability.What You’ll DoPaid Advertising (Primary Focus)Deploy, and manage Meta Ads (core focus) on two accounts for Cherub Baby.Manage and optimise Google Ads campaigns on two accounts.Develop paid ads strategies to grow revenue, improve profitability, and scale performance sustainably.Analyse campaign data to identify opportunities, reduce wasted spend, and drive high-quality traffic and conversions.Test creatives, audiences, offers, and funnels to continuously improve results.Collaborate with internal teams to ensure ad messaging aligns with the Cherub Baby brand and product positioning. Influencer & UGC Management (Secondary Focus)Source and coordinate influencers to generate UGC content that you’ll use for ad campaigns.Maintain relationships with creators and ensure timely delivery of high-quality content.Build and manage a pipeline of UGC to support paid ads growth. Mentoring & GrowthYou will be enrolled in a mentoring program with senior paid ads experts, meeting every 1–2 weeks for strategic guidance and professional development.Work closely with founders and marketing leadership to continuously refine performance strategies. What Success Looks LikeYour performance will be measured by:Increases in website sales and profitability on our websites cherubbaby.com.au and cherubbaby.co.ukImproved MER, CAC and efficient ad spendConsistent flow of high-quality UGC that fuels top-performing ads What We’re Looking ForMinimum 3 years experience in paid ads management (Meta Ads essential).Strong experience managing ads for consumer retail/e-commerce brands.Confident in building, analysing, and optimising paid media campaigns.Ability to create strategic recommendations based on data.Experience with influencer/UGC management (preferred but not essential — we can train this).Strong communication, organisation, and problem-solving skills.Self-starter who enjoys autonomy and thrives in a flexible, fast-moving environment. About Cherub BabyCherub Baby is an established 15 year old Australian baby brand with a passion for innovation, quality, and making parenting easier. With a rapidly growing product range and market presence across Australia, the UK and expanding to the EU, we’re looking for team members who are excited to grow with us.How to Apply?IMPORTANT: Complete the google forms survey linked through the Linked In questionnaire.