Digital Strategist - Luxury

Location: London (Hybrid)Department: StrategyReports to: Head of Strategy & Chief Strategy OfficerFreelance capacity to start, for initial 3 months, with scope to go long term thereafter.The RoleWe’re looking for a Digital Strategist– Luxury, to join our growing London team—someone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem.You’ll shape strategies that influence consumer perception anddrive business performance, working across owned, earned, and paid channels—from Meta and Google to influencers, partnerships, and emerging platforms. You’ll collaborate with creatives, comms, and performance specialists to ensure every idea lands with purpose and precision.What You’ll DoStrategic LeadershipLead digital strategy across our luxury clients, connecting business & brand ambition to measurable digital outcomes. Develop insight-led strategies that define how brands shows up across the digital landscape. Craft smart, inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands Act as a client partner—presenting strategy clearly, building trust, and shaping long-term digital direction. Channel & Ecosystem StrategyDesign integrated strategies across paid, owned, and earned—including Meta, Google, YouTube, TikTok, and emerging platforms. Work closely with media partners to inform audience targeting, creative testing, and performance frameworks. Identify opportunities for influencer, creator, and partnership collaborations that drive brand credibility and reach. Lead content strategy, with emphasis on digging deep into the origins of a product or category and constructing rich, persuasive content experiences, balancing storytelling, engagement, and performance. Measurement & GrowthDefine the right KPIs for brand and performance campaigns, ensuring creative and media are working toward shared outcomes. Partner with analytics teams to interpret results, extract insights, and evolve strategies based on evidence. Promote test-and-learn approaches, keeping our clients at the forefront of digital innovation. Collaboration & MentorshipContribute to the strategic direction of the agency Bring energy, curiosity, and collaboration to every brief—working seamlessly with creative, comms, and performance teams. What You Bring6–10 years’ experience in digital or integrated strategy—agency background essential. Minimum 3 years luxury experience, and track record of initiating & creating rich brand content experiences. Strong understanding of how digital channels work together to build brands and drive performance. Hands-on experience with Meta, Google, YouTube, TikTok, influencers, and partnerships. Confident using data and analytics to shape creative, targeting, and optimization. A passion for brands, culture, and the ever-evolving digital landscape. Excellent presentation and storytelling skills—able to simplify complexity and inspire clients.