Director Brand Communications BU Sportswear & Training, Brand adidas

Purpose & Overall Relevance For The OrganizationDrive an effective and efficient brand activation across all communication touchpoints within Sportswear, Training and Accessories categories in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and Wholesale accounts while providing respective category contents for digital activation,Key ResponsibilitiesProvide the country relevant input to global Business Units and Brand Communications at the commercial input timingCo-create the annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications, based on input from global and country commercial needsEnsure that the local brand marketing plan and calendar gets signed off by business unit lead and brand activation senior director, and then ultimately by the local brand director at the season intro meetingSupervise and manage the execution of the local category marketing plan, including presentation deck to key wholesale partners for implementationLead the local content production in alignment with the global Brand Communications and obtain approval if necessaryLead the seasonal planning, production and implementation of bespoke key account campaignsAlign with the Brand Activation team on the PR/Social and media strategy for a campaign executionDefine the annual marketing expense investment plan and supervise the sales working budget plan within the responsible categories.Manage the rolling forecast of the marketing expense per the investment allocation planPartner with Brand Partner team to plan and propose a brand partner portfolio plan for the responsible categories, ultimately signed off by Brand Director.Partner with the Wholesale team to create and manage seasonal Sales working budget investment plan, ultimately creating a seasonal account calendar.Partner with the Wholesale team at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.Support local trade meetings by providing appropriate sell-in tool materialsSupport the Wholesale team with contents to execute wholesale space development of “credibility attack”Partner with merchandizing team to create a process to monitor campaign effectiveness and sell-out and provide direction for counter measure if neededCompile a monthly marketing review for the Brand Director and Business Unit lead.Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and an agility to win the market share.KPI’sBrand / Category Net SalesMarket share of respective categoriesCompliance to marketing expense guidelinesShare of conversation in PR/SocialShare of searchKey campaign sell through %Agency performance management (annual evaluations)Knowledge, Skills, And AbilitiesHigh degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital and social) with a major brand or retailer (sporting goods industry preferred)Ability to develop and implement local marketing plans following global guidelinesMarketing budget planning and managementStrong presentation skill to internal and external stakeholders including senior leadershipAdvanced user of MS Office suite of productsExperience in both, market and regional marketing organization preferred.Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the teamFluent in both English / business level Japanese (native level preferred)Requisite Education And Experience / Minimum QualificationsUniversity degree in Business or equivalent professional experience, ideally in Sales and/or MarketingAt least 10+ years’ experience in relevant Marketing fieldsProven track record as a leaderKey RelationshipsCountry Brand director and Brand Activation teamsGlobal Brand CommunicationsGlobal/Country Business UnitsCountry Senior Leadership, especially Retail and Wholesale LeadCountry Finance and LegalExternal partners (Key Wholesale partners, Agencies, Brand Partners, etc.)adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.