Director, Brand & Integrated Marketing

About AwayWe believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.Join The CrewWe are hiring a Director, Brand & Integrated Marketing to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by leading a team and collaborating cross-functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product to ensure cohesive storytelling across paid, owned, and earned touchpoints while delivering measurable business outcomes.In addition to the responsibilities listed below, this position will also oversee the partnerships and channel marketing team.What you’ll do as the Director, Brand & Integrated MarketingBrand & Commercial StrategyYou’ll develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market shareYou’ll build GTM frameworks for product launches, seasonal campaigns, and market expansion - ensuring alignment with sales, retail, and ecommerce objectivesYou’ll partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projectionsYou’ll lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentationYou’ll lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing cultureYou’ll present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholdersIntegrated Campaign DevelopmentYou’ll own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnershipsYou’ll oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goalsYou’ll partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel resultsYou’ll act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiativesYou’ll leverage consumer insights, market data, and competitive intelligence to shape strategy & positioningYou’ll maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customersChannel Growth & Retail/Wholesale MarketingYou’ll collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategiesYou’ll build co-marketing programs with wholesale partners to amplify launches and seasonal initiativesYou’ll evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trendsYou’ll analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiativesWho You AreYou have a minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industriesYou have a proven track record of building and executing successful GTM campaigns that drive measurable sales growthYou have strong experience in retail and wholesale marketing, including co-op programs and partner negotiationsYou have exceptional project management, organizational, and leadership skillsYou have expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships)You are commercially minded with strong analytical and strategic thinking abilitiesYou have experience with premium or lifestyle brandsYou have a strong network with retail partners, media, or agenciesYou have experience with global markets and international GTM strategiesYou are a strong leader with a process-driven mindset who is confident in cultivating and developing talent —someone who people want to learn from, work with, and are inspired byYou are an effective cross-functional leader and are adept at working with your peers across growth, media, creative, PR, and merchandisingYou are customer-obsessed—you understand our customers and how to speak to them at every point of the marketing funnelYou obsess over how our brand shows up and have exceptionally high personal and team standardsYou have exceptional budget management capabilities—with laser-sharp budget allocation and optimization, and the ability to build the business case for spendYou thrive in a fast-paced environment—agile and nimble in both leadership and executionYou’re creative and innovative; you love to build great new things that are fresh and unique while staying on brandYou’re agile, and motivated by a fast-paced and ever changing environmentYou’re passionate about transforming travel for all (but that’s a given!)Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.Who We AreWe’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings. We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.What We OfferAt Away, we believe in the power of an inclusive, competitive and equitable total rewards program. Our compensation is purposely structured as one rate to provide transparency in the hiring process while honoring our internal pay bands. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.Compensation: $180,000.00 annuallyThis role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the companyEquity Grant: commensurate with level determined at the discretion of the companyBenefits Overview:Take care of yourself and your family through our health insurance offeringsInvest in your future by participating in our 401(k) (with a company match!)Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)Build your travel uniform through discount codes, product stipends, and giveawaysGive back through company-sponsored volunteer and charitable opportunitiesHow We WorkThis is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.Our CommitmentAs a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.EEOC StatementAway is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.