Director e-com

Purpose & Overall Relevance For The OrganizationDirector eCommerce Türkiye will be leading the eCommerce and Partner Program sales channels while managing ecommerce merchansing (buying and trading) in Türkiye for adidas. The role will also expect to provide best in class eCommerce operations and consumer experience to drive strong business results.Key ResponsibilitiesAs e-Commerce and Partner Program channel lead for Türkiye:Drive and implement the eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targetsPartner with VP eCom & DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experienceLead the eCommerce channels in Türkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy & Programs and Planning & Analytics)Lead Partner Program channel in Türkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunitiesLead eCom merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plansDeliver annual e-Com P&L targets by:Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teamsAlign with marketing team for Own eCom and Partner Program MAEX budgetsEnsure operational costs are in live with targetResponsible for commercial decisions at cluster level by analysing the eCommerce KPI’s and local trends and needsEnsure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholdersManage and control operational expenses in line with the cluster eCommerce budgetOperationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized) Coordinate respective teams to accomplish the tasks associated with running adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.Develop business plan for Türkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM Türkiye, eCom Hub, Finance).Develop deep consumer insights to support the decision-making process especially among target segmentsLiaise with DTC to deliver more seamless omnichannel experience for consumers.Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings)Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channelsEnsure high employee engagement through effective motivation, coaching, training and development of respective teamsEnsure compliance with global policies, procedures and regulatory guidelines.Key RelationshipsEM eCom Hub, Global Digital TeamsTürkiye Senior Leadership TeamTürkiye adidas Brand & Digital Activation teamsTürkiye SCM Senior Director and teamDTC Buying teameCommerce Hub Teams (Digital Operations, Consumer Experience, Planning & Analytics, Merchandising, Strategy Programs)External technology solution providersPartners (Trendyol, Hepsiburda, Amazon, Boyner...)Knowledge, Skills And AbilitiesMinimum of 12 years’ experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational backgroundStrong leadership skills, with experience of leading eCommerce teamsStrong understanding of consumer base and purchasing behaviorExperience in P&L management and accountabilityExcellent communication skills including impactful presentation skills, influencing and negotiation skillsAbility to lead and drive changeExperience managing large and diverse teamsExperience driving an optimization strategy in an eCommerce businessAn inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the businessYou are an expert level skillset in Branded Commerce best practices and operations. Excellent English language skillsadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.