Director, Growth Marketing

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.Job DescriptionNote: this is a hybrid role requiring that you work onsite 2x per week in our Redwood City, CA office. Local candidates only. No relocation.We are looking for a strategic and execution-oriented Director of Growth Marketing to lead Alation’s digital demand engine. This is a high-impact leadership role, reporting directly to the Chief Marketing and Strategy Officer and sitting on the CMO’s leadership team. You’ll collaborate across marketing, sales, and product to drive efficient pipeline growth that converts to revenue. One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!What You'll DoOwn Paid Media & Digital Performance: Oversee high-performing campaigns across paid search, paid social, display, and retargeting to achieve customer acquisition and funnel conversion goals. Continuously test and optimize acquisition efforts through audience segmentation, A/B testing, and conversion rate optimization.Drive Data-Driven Growth: Analyze campaign performance leveraging insights to improve targeting, engagement, messaging, and ROI. Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership.Partner Cross-Functionally: Collaborate closely with product marketing, content, regional marketing and operations to align strategies, messaging, and execution across the buyer journey.Manage Budget & Resources: Strategically allocate and manage campaign budgets to maximize performance, efficiency, and revenue impact.Build the Growth Marketing Function: Hire, develop, and lead a high-performing growth team, including demand generation and paid acquisition.Your Background8+ years of B2B SaaS marketing experience with a focus on growth, demand generation, or digital acquisition in enterprise sales-led environments.Proven success driving pipeline and revenue in companies scaling from $50M–$250M+ ARR.Deep expertise in digital channels (SEM, paid social, display), performance analytics, CAC/LTV modeling, and marketing funnel optimization.Strong analytical skills with experience across Martech/CRM platforms (e.g. Salesforce, Marketo, Google Analytics, 6sense).A collaborative, entrepreneurial mindset and experience working cross-functionally across sales, product, and marketing.Experience hiring and developing high-performing growth or demand gen teams.Why You'll Love Working HereImpact: Drive company-defining decisions through data-driven insights and strategic recommendationsGrowth: Accelerated career trajectory with opportunities to expand responsibilities as the company scalesScope: Work across multiple business functions to develop a holistic understanding of how a high-growth tech company operatesInnovation: Help shape the future of data intelligence and AI in enterprise environmentsCulture: Join a collaborative environment that combines the intellectual rigor of consulting with the agility of a technology innovatorCompensation Pay Range$171,290.00 - $231,241.00Salary InformationThe base salary range is specific to the United States. The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training. If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested. 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