Director of Creative Marketing

Location: Sandy Springs, GA (Atlanta)Reports to: Chief Executive OfficerIndustry: Healthcare | Clinics | Growth StrategyAt Serenity Healthcare (Serenity Mental Health Centers), we're transforming mental healthcare delivery into true healing through innovation and compassion. As we rapidly expand our reach and impact, we're looking for a visionary, growth-minded leader to elevate our brand's creative expression and compelling storytelling to the next level.The OpportunityWe're hiring a Director of Creative Marketing to lead our creative vision, enhance brand identity, and develop impactful marketing campaigns that resonate with our audiences and drive engagement. This role is ideal for a creative leader who thrives on conceptualizing bold ideas and bringing them to life with exceptional execution.What You'll DoDevelop and execute the creative marketing strategy to drive brand awareness, engagement, and support patient acquisition efforts across key markets and service linesLead and develop a high-performing creative team across design, content creation, copywriting, and multimedia productionDefine and champion the brand's visual identity, voice, and messaging, ensuring consistency across all platforms and touchpointsOversee the development and execution of integrated creative campaigns, including digital marketing, content marketing, advertising, and collateral materialsBuild scalable creative systems and processes for content development, asset management, and quality controlCollaborate cross-functionally with marketing, sales, clinical, operational, and executive teams to ensure creative output aligns with overall business objectivesMonitor creative and industry trends, patient behavior, and competitor creative strategies to inform innovative approachesPartner with Talent Acquisition to elevate employment branding and support candidate marketing/sourcing efforts through creative contentReport regularly on creative performance, brand sentiment, and opportunities for optimizationRequirementsWhat You Bring10+ years of leadership experience in creative roles within marketing or advertising, ideally in healthcare or consumer services with a strong emphasis on brand storytellingProven success in developing and executing highly impactful creative campaigns that achieve measurable resultsStrong leadership, mentorship, and team-building skills within a creative environmentExpertise in brand strategy, creative direction, content creation across various media (digital, print, video), and performance analytics related to creative outputExperience in employment branding and talent marketing through creative initiatives is a plusBenefitsWhy Join Us?Mission-driven organization making a real impact in mental healthcareExecutive-level influence in a fast-growing, innovative environmentCompetitive compensation and benefitsOpportunities for growth, leadership, and professional development in a creatively driven role