Director of CRO & Experimentation

Job Title: Director of CRO & Experimentation Reporting to: CEOJob Type: Full TimeLocation: In Office, White Plains, Quezon CityAbout Us We’re a U.S.-based e-commerce company operating a fast-growing AI-first digital marketing hub in White Plains, Metro Manila. Our mission is to build the most advanced testing ecosystem in Asia — combining human creativity, data science, and AI automation to unlock scalable revenue growth for global DTC brands. Our Manila office houses a world-class content studio, Shopify 2.0 development team, and data warehouse engineers. This role sits at the center — leading our CRO pod and building the foundation for AI-assisted experimentation.Role Overview The Director of CRO & Experimentation will own all website and landing-page optimization across our Shopify 2.0 ecosystem. You’ll design and execute continuous A/B and multivariate testing to improve conversion, AOV, and RPV — while developing systems that gradually automate these processes using AI agents. You’ll collaborate daily with data engineers, AI engineers, designers, developers, and copywriters to implement rapid test iterations. This is a high-ownership, in-office leadership position where you’ll operate as the producer/CEO of the CRO pod.Key Responsibilities ● Build and lead the CRO pod (designer, copywriter, developer, analyst, QA).● Develop and manage the experimentation roadmap aligned to business KPIs (ROAS, LTV:CAC, AOV, conversion rate).● Partner with the Head of Growth and Data Warehouse team to ensure all CRO data flows into analytics systems.● Architect and oversee A/B and multivariate tests across offers, landing pages, checkout, and post-purchase flows.● Define hypotheses, control/variant logic, and success metrics using GA4, Black Crow, and Saras dashboards.● Translate data into actionable creative and layout hypotheses connecting ad learnings to landing-page optimization.● Collaborate with AI engineers to design and train AI agents for variant generation, predictive scoring, and automated reporting.● Oversee documentation and feedback loops for human-to-AI workflow accuracy and process automation.● Maintain rapid iteration cycles — 'test → measure → document → automate.'● Ensure Shopify 2.0 themes remain modular, lightweight, and optimized for speed.● Deliver weekly and monthly experiment dashboards summarizing impact on conversion, AOV, and RPV.Required Skills & Experience ● 5+ years in CRO, Growth, or Experimentation within high-volume e-commerce or DTC brands.● Expertise in Shopify 2.0, GA4, VWO/Optimizely/Convert.com, and behavior tools like Hotjar.● Experience leading statistically significant test pipelines and conversion frameworks.● Strong grasp of UX design and Figma; comfortable collaborating on wireframes or mockups.● Working knowledge of front-end development (HTML, CSS, JS).● Ability to work closely with data and AI teams to develop structured, testable workflows.● Strong analytical mindset and documentation discipline.● Excellent communicator capable of turning data into actionable insights.Mindset & Traits ● AI-First: Obsessed with automating repetitive workflows through AI agents.● Data-Driven: Every decision backed by measurable data.● Builder Mentality: Thrives in startup-style, high-speed environments.● Experimentation DNA: Comfortable failing fast, learning faster.● Collaborative: Works seamlessly with creative, data, and engineering teams.Perks & Culture ● In-office role in White Plains, Quezon City with a multidisciplinary team of creatives and data experts.● Free breakfast, lunch, and dinner prepared daily by our in-house kitchen.● Modern workspace with a content studio, gym, and creative lab.● Access to premium tools: GA4, Convert, Figma, Klaviyo, Black Crow, and more.● Mentorship from global leaders in growth and AI automation.● Performance-based bounties tied to measurable conversion uplift and successful automation rollouts.Compensation Monthly rate plus KPI-based quarterly bonuses tied to conversion growth and automation milestones.