Director of eCommerce & Digital

Job Title: Director of eCommerce & Digital MarketingLocation: Napean, ON, CanadaDepartment: Marketing / eCommerce Reports To: President & CEO OverviewWe are hiring for an accomplished digital commerce leader to define and execute the next stage of their online growth strategy. The Director of eCommerce & Digital Marketing will oversee all aspects of digital performance, from brand visibility and acquisition to conversion optimization and customer retention, ensuring a seamless and profitable digital ecosystem.Key ResponsibilitiesStrategic LeadershipDefine and implement a comprehensive digital growth strategy aligned with organizational objectives.Drive online revenue, acquisition, and profitability with a clear focus on ROI and sustainable performance.Partner cross-functionally with technology, creative, product, and operations teams to ensure cohesive execution across the business.eCommerce ManagementOversee the end-to-end online customer experience, ensuring optimal navigation, usability, and conversion.Lead continuous improvements in UX/UI, site performance, and SEO to achieve industry-leading standards.Manage digital platforms and third-party integrations to support scalability and operational excellence.Marketing & AnalyticsDirect all paid, owned, and earned digital marketing channels including search, social, affiliate, and email.Build and optimize data-driven campaigns that drive traffic, engagement, and sales performance.Establish clear KPIs and reporting frameworks to guide decision-making and continuous optimization.Qualifications9+ years’ senior-level experience in eCommerce and digital marketing, preference for CPG industryTrack record of scaling online revenue, improving conversion metrics, and enhancing digital experience.Proficiency with enterprise-level eCommerce, CRM, and analytics platforms (e.g., Shopify Plus, marketing automation, data visualization tools).Deep understanding of UX/UI design, SEO best practices, and omnichannel strategy.Proven ability to lead data-driven performance marketing and budget management.What We OfferSalary up to $165k Performance based bonus structure (personal & company)Collaborative and entrepreneurial culture where strategic thinking and initiative are rewarded.Additional perks and employee discounts.