Director of Marketing - BUMP Group

BUMP provides secure charitable lottery and fundraising platform solutions to most recognizable professional sports foundations and well-known and distinguished not-for-profits across North America. Our Mission is to be the most valued partner to charities and not-for-profits, providing fundraising products, services, and creativity, with the goal to maximize charitable revenue. Our Vision is to be the world's leader in fundraising solutions helping our partners significantly change people's lives and communities for the better.Our 7 Core Principles shape and guide our corporate behaviours and underpin the sense of community you will experience at BUMP. We pride ourselves on fostering a supportive and collaborative work environment, where employees are valued for their contributions and encouraged to grow professionally.At BUMP we seek long-term relationships with our employees and recognize and reward them with a competitive total compensation package that includes:An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees;Best-in-class health, medical, and life insurance benefits;Access to virtual and telehealth services and apps; andVery progressive fertility, adoption, and surrogacy benefits to support all definitions of family. Job DescriptionInternal Job Title: Director of MarketingJob Type: Permanent, Full-TimeJob Location: Ottawa, CanadaWork Model: HybridPosition SummaryAs Director of Marketing in BUMP, you will report to the General Manager and be responsible for developing and executing comprehensive marketing strategies that help drive user acquisition, engagement, and retention for both BUMP and its partners. This pivotal role encompasses leading the delivery of innovative marketing services and strategic guidance to our partners, empowering them to maximize their fundraising potential through BUMP’s fundraising platform while simultaneously elevating BUMP’s brand, reputation, and market presence.You will oversee and manage a high-performing marketing team, fostering a collaborative and growth-oriented environment. Your leadership will ensure that staff are motivated, mentored, and equipped to deliver best-in-class marketing solutions for both internal initiatives and partner campaigns. You will be accountable for team development, work distribution, and performance management, ensuring that each team member contributes effectively to both BUMP’s goals and partner success.In addition to internal team leadership, you will collaborate closely with partners to design, execute, and optimize custom marketing campaigns tailored to their unique needs. This includes providing strategic consulting, creative assets, and actionable performance reporting, as well as developing toolkits and best practices for partner marketing enablement. Your role will be instrumental in scaling marketing operations, supporting partner onboarding, and ensuring seamless execution of multi-channel campaigns across digital, brand, and partner channels.This role requires a strategic thinker with proven experience in team management, partner marketing services, and the ability to scale operations in a dynamic, mission-driven environment.ResponsibilitiesMarketing Strategy & LeadershipDevelop and lead the company’s overall marketing strategy across digital, brand, and partner channels. Manage and mentor a high-performing marketing team and external agencies as required. Oversee marketing budgets, forecasting, and performance metrics. Own and Optimize the Shopify Ecosystem: Oversee the marketing strategy and execution across our Shopify storefronts, ensuring seamless integration of campaigns, promotions, and customer journeys. Customize Shopify themes and experiences: Collaborate with developers and designers to implement custom features using Liquid, enhancing UX and conversion rates. Leverage Shopify marketing tools: Utilize Shopify Email, Shopify Audiences, and third-party integrations to maximize campaign performance. Artificial IntelligenceFamiliarity with how AI is used for customer segmentation, personalization, predictive analytics, and campaign optimization. Predictive Modeling: Ability to interpret or collaborate on models that forecast customer behavior, churn, or campaign ROI. A/B Testing & Optimization: Experience using AI to automate and analyze multivariate testing. Customer Journey Mapping: Using AI to track and optimize touchpoints across digital channels. Conversational AI: Understanding of chatbots, voice assistants, and their role in customer engagement. AI-Driven Personalization: Experience implementing dynamic content and product recommendations. Change Management: Leading teams through AI adoption and digital transformation. Digital Marketing ExecutionDrive multi-channel campaigns including SEO, SEM, social media, email marketing, content marketing, and paid media. Optimize conversion funnels and user journeys across web and mobile platforms. Implement and manage marketing automation tools and CRM systems. Partner Marketing ServicesCollaborate with partners to design and execute custom marketing campaigns for their lotteries and raffles. Provide strategic consulting, creative assets, and performance reporting to support partner success. Develop toolkits, templates, and best practices for partner marketing enablement. Brand & CommunicationsOwn brand positioning, messaging, and visual identity across all touchpoints. Lead public relations, media outreach, and reputation management. Ensure consistent and compelling storytelling across campaigns and channels. Analytics & OptimizationMonitor and analyze campaign performance using tools like Google Analytics, GA4, and marketing dashboards. Conduct A/B testing and conversion rate optimization to improve results. Report on KPIs and insights to executive leadership and stakeholders. QualificationsEducation and KnowledgeBachelor’s degree in Marketing, Communications, Business, or a related fieldKnowledge of the followingCustomer segmentation and lifecycle marketingeCommerceDigital marketing principles and platformsSEO, SEM, email marketing, and social media strategyUX/UI PrinciplesFundraising strategies and nonprofit sector dynamicsKnowledge of charitable gaming regulations and compliance (asset)Technical EnvironmentShopify Ecosystem: Liquid, HTML/CSS, Templating, Theme Customization, App IntegrationsAnalytics Tools: Google Analytics 4, Tableau, Mixpanel, Power BI, Metabase, Microsoft ClarityPlatforms: Salesforce Marketing Cloud, Hubspot, Adobe Experience, MarketoMultimedia Design Tools: Adobe Creative, Canva, FigmaAdvertising Tools: Google Ads, Meta Ads Manager, LinkedIn Campaign ManagerContent Management Systems: WordPress, WebflowExperience5+ years of experience in a Director level marketing positionExperience with Shopify marketing tools and analytics platforms. Experience with Business Intelligence ToolsExperience assessing and selecting AI vendors or platforms. Competencies And Soft SkillsCritical thinking skillsAnalysis, problem solving, decision makingInterpersonal skillsCommunication, teamwork and collaboration, relationship building, leadershipOrganization and time management skillsGrowth mindsetSelf-directedAdaptableIntegrityMandatory RequirementsLanguage: Fluency (reading, writing, speaking) in English; Fluency in French/Spanish is an assetWork Hours: Ability to work outside of standard business hours as requiredTravel: Ability to travel domestically (or) internationally approx. 1-2 times per monthAdditional InformationBUMP is a division of Canadian Bank Note Company (CBN), a trusted leader in secure technology solutions for governments and businesses worldwide. CBN operates across various business domains, including currency production, border security, civil identity, driver identification and vehicle information, excise control, and lottery and charitable gaming.BUMP is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status.We provide equal employment opportunities to all individuals, including women, Indigenous Peoples, persons with disabilities, visible minorities, and members of the 2SLGBTQ+ community. Our commitment to equity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and development. As part of our commitment to providing an inclusive, barrier free selection process, we ask that if you are contacted regarding the competition for this position, you advise the interview coordinator or any accommodation measures you may require.At BUMP, we value the unique perspectives and experiences that each employee brings to our organization, and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success, and we strive to create an environment where every employee can thrive and contribute to our collective goals.