Director of Marketing

Our client is a fast-growing Real Estate organization. They are redefining the industry with innovation and customer-first service. The Director of Marketing will be responsible for leading paid digital growth initiatives, driving customer acquisition and engagement, and optimizing performance across North America.Director of Marketing responsibilities:Develop and lead the paid digital growth marketing strategy to drive traffic and leads through content, research, and competitive analysisAnalyze campaign performance, identify insights, and refine strategies for scalability and improved resultsLeverage customer data, feedback, and competitor analysis to enhance organic marketing and customer retention initiativesCollaborate cross-functionally with operations, asset management, and channel teams to launch joint go-to-market initiativesOptimize the website to communicate value and drive high-quality traffic and conversions Improve website reservation and lead capture performance through testing, and journey optimizationOversee digital tracking, compliance and collaboration with technical teams to ensure website stability and functionality Design and execute marketing strategies that support revenue growth, with a focus on high-impact regional and vertical campaignsDevelop and report on performance metrics for organic leads and customer retentionLead, mentor, and grow a high-performing marketing team, fostering a culture of innovation and accountabilityProvide executive-level reporting and presentations on marketing effectiveness, progress, and revenue impactThe successful candidate has:8+ years of experience in digital marketing or a relevant fieldDiploma or Bachelor’s degree in Marketing or a related fieldProven experience leading and scaling marketing strategies that directly impact lead generationDeep understanding of paid digital growth strategies and customer journey mappingStrong understanding of WordPress and/or other website management toolsStrong understanding of WordPress and/or other website management toolsExcellent project and team management skills, with a strong ability to lead and motivate othersStrong analytical, organizational, and problem-solving skills with the ability to work under pressure and meet deadlinesDeep understanding of Omni channel and organic customer engagementCompensation and benefits:The discussed salary range is $90,000 – $120,000 depending on experienceCandidates with additional experience and higher compensation expectations may also be consideredComprehensive benefits packageRRSP matching programDiscretionary bonus opportunitiesCandidates must be eligible to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.